Articles & guides

Insights on employee video
and employer branding

Guides, customer stories and tips for succeeding with video in recruitment.

The Gobi player is now even more accessible

We have launched a major update to the Gobi player with improved WCAG 2.2 Level AA support — so your videos are accessible to everyone.

May 23, 2025

Guides 5 min

Candidates listen to employees — not HR

Candidates trust employee-generated content three times more than official company messaging. Here is how to use that to your advantage.

August 26, 2025

Customer stories 5 min

Baerum Municipality's Success with Gobi Stories

Norway's fifth-largest municipality recruits 1,500 new employees every year. Here's how employee video helps them stand out in the competition for talent.

May 12, 2025

Product 4 min

Why Gobi Stories' video technology does not require cookie consent

Gobi Stories' video player does not collect personal data or tracking information — meaning website owners can use it without worrying about cookie consent.

April 4, 2024

Guides 5 min

How to create an authentic, vertical employee video

A step-by-step guide to producing employee videos that actually convert — without a professional camera or expensive editing software.

May 12, 2025

Guides 5 min

Norway's leading employer branding experts share their best tips

Three of Norway's top employer branding experts from OBOS, Whydentify, and Hubify share what actually works — and what they'd do differently.

March 27, 2024

Customer stories 5 min

GK Chooses Gobi Stories to Showcase Employees on Their Career Page

When GK set out to build new career pages in 2022, it was especially important to show potential candidates the many opportunities across the group.

May 12, 2025

Customer stories 5 min

Hafslund chooses Gobi Stories

Norway's leading renewable energy company uses Gobi to showcase employees on their career page — creating a more authentic candidate experience.

May 12, 2025

News 5 min

Gobi Powers the Video Technology Behind Headly

Headly.com is an ambitious new job platform using AI to match candidates with positions. Gobi provides the video technology that showcases the culture behind the jobs.

August 26, 2025

News 4 min

Gobi Stories Partners with Jobbnorge

Jobbnorge customers can now easily embed employee videos directly into job listings — letting candidates experience the culture, not just read about it.

April 23, 2024