Why video and employee testimonials are essential for employer branding
Employer branding is about creating a positive image of your company as an employer — to attract and retain the best talent. And among all the tools at your disposal, video and employee testimonials are among the very most effective.
Here are five reasons to prioritize this in your recruitment efforts.
1. Video engages and is remembered
Video content holds viewers’ attention longer than text or images. It creates a personal connection and leaves a lasting impression. Research shows that we retain 95% of a message when we see it in a video — compared to just 10% when we read it.
2. Employee testimonials build credibility
People trust people more than they trust companies. Candidates perceive messages from a peer colleague as far more credible than communication directly from HR or management. Employees’ genuine perspectives on culture and values persuade in a way that corporate messaging never can.
3. Video showcases diversity and inclusion
Visual content demonstrates the diversity of your workforce and the company’s commitment to inclusion — something that strongly appeals to many job seekers today. Showing diversity is far more credible than writing about it.
4. Video provides a window into the work environment
Candidates want to know what they are actually signing up for. Video makes it possible to offer virtual office tours and workplace previews, while employee testimonials provide realistic insight into the daily work experience — reducing the risk of disappointment after hiring.
5. Video attracts top candidates
In a competitive recruitment market, authentic video content sets your company apart from the competition. It highlights your unique employer value proposition and makes it easier to reach the candidates who truly fit your culture.
“Video and employee testimonials are not a luxury feature for large corporations. They are an accessible tool for anyone who wants to recruit better — and retain the people they hire.”
Want to get started? Read our guide: How to create an authentic, vertical employee video.
