Recruitment video
— attract the best candidates
Recruitment video is short, authentic video where employees show who you are as an employer — in vertical 9:16 format. It is the format that drives more applicants and better candidates.
Gobi Stories is a Norwegian video platform that lets HR teams collect, edit, and publish recruitment video directly on career pages and in job postings — without a film crew.
What is recruitment video?
Recruitment video is video content used actively in the hiring process to attract, inform, and engage candidates. It can be an employee sharing their daily experience, a team lead presenting a role, or a "meet the team" series on the career page. The common thread is purpose: showing who you are as an employer in a way text and images cannot.
The most common format is vertical 9:16 video — short clips of 30–90 seconds where colleagues speak in their own words. Candidates can hear tone of voice, see facial expressions, and experience the energy of a team. That is precisely what builds interest and trust early in the process.
Companies across Scandinavia already use recruitment video to attract better candidates. Read the complete guide to recruitment video.
+34%
more applicants on job postings with video — and 50% more time spent on career pages. (Source: Gobi Stories data)
Where to use recruitment video
Career pages
Candidates spend under 60 seconds on your career page. Video makes them stay longer, understand the culture, and make an informed decision to apply. Read about career pages with video.
Job postings
Job postings with video get up to 34% more applicants. Works with Teamtailor, Jobylon, Webcruiter, and Jobbnorge. Read about video in job postings.
LinkedIn and social media
Share employee videos directly on LinkedIn, Instagram, and Facebook. Vertical 9:16 video is the format that gets the most engagement — and it reaches candidates who are not actively job searching.
Employer branding
Recruitment video is the foundation of a strong employer brand. When employees tell their own stories, it builds a type of trust no campaign can achieve alone. Read more about employer branding video.
Candidate communication
Send personal videos to candidates as part of outreach, interview processes, or offer communication. It makes the entire experience more human. Read about better candidate experience.
Why video works in recruitment
Candidates trust employees — not HR
According to the Edelman Trust Barometer, candidates trust employee-generated content three times more than official company messaging. Recruitment video with real colleagues builds the trust that text never achieves. Read more about attracting candidates.
More applicants, higher quality
Job postings with video get up to 34% more applicants, and the applications are better. Candidates who have watched a video from the team have already made a qualified assessment of whether the role fits — before clicking "apply."
Reduced mis-hires
Video gives candidates a realistic picture of daily work life. Those who apply know what they are getting into. The result is fewer people leaving during the probation period and lower cost per hire.
Scalable without an agency
With the right tool, employees can record video themselves — from mobile or desktop, with no installation. New videos can be produced for every role, without needing a film crew or expensive external production.
3×
Candidates trust employee-generated content three times more than official company messaging. (Source: Edelman Trust Barometer)
How to create recruitment video — step by step
Define purpose and audience
Decide what the video will be used for — career page, job posting, LinkedIn? — and who you want to reach. A video aimed at software engineers looks different from one for nurses. Tailor the message to the role and channel.
Collect video from employees
With Gobi Autopilot, you send email invitations with a personal link. Employees record directly in the browser using a built-in teleprompter — from mobile or desktop. Automatic reminders ensure you actually get the videos.
Edit and approve
In Gobi Studio, trim the videos, add automatic subtitles, and adapt to vertical 9:16 format with your brand colors. Employees approve their draft before publishing — consent is built in.
Publish where candidates are
Embed the videos on career pages, in job postings, and on social media with Gobi Player. Native integrations with Teamtailor, Jobylon, Webcruiter, and Jobbnorge make publishing seamless.
Want to go deeper? Read our complete guide to recruitment video.
How Gobi makes recruitment video easy
From collection to publishing and measurement — all in one platform, without a film crew.
Guides and resources on recruitment video
Frequently asked questions about recruitment video
What is a recruitment video? +
A recruitment video is short video content used actively in the hiring process to attract, inform, and engage candidates. It can be an employee sharing their daily experience, a team lead presenting a role, or a "meet the team" series on the career page.
Why does video work better than text in recruitment? +
Candidates trust employee-generated content three times more than official company messaging. Video gives a realistic picture of daily work life that text and images cannot match — candidates can see faces, hear tone of voice, and experience the culture. This increases both applicant numbers and application quality.
Where should I use recruitment video? +
The most important placements are career pages, job postings (Teamtailor, Jobylon, Webcruiter, Jobbnorge), LinkedIn, and social media. Candidates spend 50% more time on career pages with video, and job postings with video get up to 34% more applicants.
Do we need professional equipment for recruitment video? +
No. Recruitment video is about authenticity, not production quality. With Gobi, employees record directly in the browser using a built-in teleprompter — from mobile or desktop, with no installation. You don't need a film crew, studio, or external software.
What is the ideal format for recruitment video? +
Vertical 9:16 video of 30–90 seconds works best. It is the format candidates are used to from mobile and social media, and it is short enough for people to watch the entire clip. Gobi automatically produces video in this format.
Ready to use video in your recruitment?
Gobi makes it easy to collect recruitment videos in 9:16 format, edit them, and publish directly on career pages and in job postings — without a film crew or agency.