Baerum Municipality's Success with Gobi Stories
Baerum municipality is Norway’s fifth-largest municipality with around 12,000 employees across 170 service locations. Every year, they recruit approximately 1,500 new employees — for everything from kindergartens and schools to healthcare, technical services, and administration.
In a situation like this, it’s no longer enough to post a standard job description. Candidates want to see what they’re actually getting into — not just read about it.
The Challenge
Research shows that 94% of job seekers prioritize workplace culture above all else. And job listings are crucial for employer attractiveness. This places significant demands on the content.
“It’s demanding to craft strong job listings that stand out and convey what makes a workplace unique.”
The Solution
Baerum municipality adopted Gobi Stories to integrate authentic employee videos directly into their job listings. The content was tied to the municipality’s employer value proposition: “join us and make your mark”.
The integration with Webcruiter made it easy to build video content into the existing recruitment workflow — without any extra technical complexity.
“We are very pleased with Gobi Stories. Video stories make our job listings more dynamic and engaging — and having employees tell their stories in their own words reaches candidates in an entirely different way.”
Baerum municipality’s experience shows that employee video isn’t just a tool for the private sector. Public organizations — with high recruitment needs and fierce competition for the same talent — have just as much to gain from letting employees tell their stories.
