How to create an authentic, vertical employee video

Employee video is one of the most effective things you can do for recruitment — and it does not have to be expensive or time-consuming. Here is a complete guide to getting started.

Why use video?

• Attract candidates whose values actually align with your organization
• Increase engagement time on recruitment materials
• Let candidates assess cultural fit on their own
• Create a sense of connection before the hire begins
• Provide authentic insight into the work environment

Six steps to a great employee video

Step 1: Choose the right employees. Select team members who are enthusiastic and comfortable being on camera. Authenticity matters more than camera skills. Include different roles and departments to give a representative picture.

Step 2: Let them film themselves. Use a smartphone in vertical format. Avoid scripts at all costs — it is the unpolished authenticity that makes the content credible.

Step 3: Provide guiding questions. Give employees specific questions to answer: What do you like most about working here? What is your favorite moment of the workday? How has the company supported your development? Ask them to include the question in their answer for clarity.

Step 4: Collect and upload. Team members submit their videos to the Gobi Stories platform — easily from their phone.

Step 5: Light editing. Keep each individual clip under 15 seconds. Total length should be 1–3 minutes. Minimal production — maximum authenticity.

Step 6: Distribution. Share on career pages, in job postings, and on social media. The same content can be used across all channels.

“The best employee content does not come from the most experienced or camera-savvy people. It comes from the most engaged — those who genuinely enjoy what they do.”

Want to see concrete examples of how this works in practice? Read about Baerum municipality’s success with Gobi Stories.