From student project at NTNU
to video solution for Norwegian HR
Gobi Stories is a Norwegian video solution that makes it easy for companies to collect, edit, and share authentic employee stories. Everything happens automatically — from mobile recording to finished video with subtitles, branding, and publishing.
We believe candidates make better choices when they get to see the reality behind job titles and office photos. That's why we build technology that lets employees tell their own story — without agencies, scripts, or production budgets.
The people behind Gobi
We build solutions that help companies show the real.
Thomas Mowatt
Product and customers
Kristoffer Lande
CEO
Darren Gordon
Technology and development
From startup to today
A journey filled with learning, pivots, and focus on what truly creates value for Norwegian companies.
NTNUstory via Snapchat
The concept was tested as an MVP built on Snapchat. 4,000 followers in the first 24 hours. First office: a student apartment at Berg student village in Trondheim.
Gobi 1.0 and first investors
First version of the app was launched. Petter Northug and an investor from Silicon Valley came in. Lots of media attention in VG and Business Insider.
Silicon Valley
The team moved to California and set up "Gobi House". Built product and got international attention, but faced visa problems and competition from tech giants.
Innovation and copying
Launched Interactive Stickers as the first company in the world. Instagram's product team visited the Gobi office in Oslo. Three months later, Instagram copied the concept.
Political attention
Prime Minister Erna Solberg and Trine Skei Grande visited Gobi. Business Insider valued the company at $15 million.
First signs of employer branding
Unexpected increase in business accounts from Statoil, FINN, DNB and other large Norwegian companies. Discovered that companies wanted to showcase culture but lacked reach.
10 MNOK from Klein Group
Gaming entrepreneur Morten Klein invested heavily to finance the development of the next generation Gobi.
Gobi 2.0 — Story player
Launched story-based video player for career pages. GDPR-compliant, universally designed and optimized for all devices.
Growth and success stories
Customers like OBOS, Widerøe and Skanska adopted Gobi Stories. OBOS increased average page view time by 2 minutes. Strong growth in license revenue.
Recruitment and automation
From general employer branding to targeted recruitment with position-specific video. Full automation from collection to publishing. Used by 100+ Norwegian companies.