Employee video
— how to get started
Employee video is short, authentic clips where colleagues share their work life in their own words — in vertical 9:16 format. It is the format candidates trust the most.
Gobi Stories is a Norwegian video platform that lets HR teams collect, edit, and publish employee video directly on career pages and in job postings — without a film crew.
What is employee video?
Employee video is video content where team members talk about their role, motivation, and daily work — in their own words and on their own terms. It differs from corporate video by being authentic, unpolished, and produced without a film crew. Use cases include recruitment, employer branding, onboarding, and internal communication.
The most common format is vertical video in 9:16 — the format candidates are used to from mobile and social media. Short clips of 30–90 seconds work best because they are quick to produce and easy to consume.
Organisations like OBOS, Hafslund, and Bærum Municipality already use employee video to build trust with candidates and show who they are as employers. Read the complete guide to employee video.
3×
Candidates trust employee-generated content three times more than official company messaging. (Source: Edelman Trust Barometer)
Why employee video works
Trust and credibility
Candidates trust colleagues, not HR messaging. When a developer, nurse, or project manager tells their own story on video, it builds a type of trust that no job posting can achieve alone. Learn more about why candidates listen to employees.
Better candidate experience
Employee video gives candidates a realistic picture of daily work before they apply. It reduces uncertainty, increases application quality, and creates a better experience for both parties. Read about candidate experience with video.
Scalable and cost-effective
With the right tools, employees can record video themselves — from mobile or desktop, without installation. This makes employee video accessible for organisations of all sizes, without the need for film crews or agencies.
Works across channels
Employee video works everywhere: on career pages, in job postings, on LinkedIn, Instagram, and in internal communications. Videos have a longer shelf life than text and images.
+35 %
more qualified applicants on job postings with employee video — and 50 % longer time spent on career pages. (Gobi Stories data)
Where is employee video used?
Employer branding
Build your reputation as an employer by letting employees tell their own story. The most effective format for showcasing culture, values, and diversity. Learn more about employer branding video.
Career pages
Embed employee video directly on career pages to give candidates an immediate impression of daily life. Candidates spend 50 % longer on pages with video. Read about career pages with video.
Job postings
Add employee video to job postings to boost applicant numbers and give candidates a better picture of the role. Works with Teamtailor, Jobylon, Webcruiter, and Jobbnorge. Read about video in job postings.
Recruitment
Use employee video throughout the recruitment process — from advertising to offer. Videos from future colleagues make the job offer more personal. Read the guide to recruitment video.
Onboarding and internal communication
Use employee video beyond recruitment — for onboarding, culture building, and internal knowledge sharing. Engaged employees are the best tool for retaining talent.
How to create employee video — step by step
Choose who will tell the story
Identify employees with authentic stories to share — across roles, departments, and backgrounds. The best employee videos are not scripted by HR, but told in people's own words by those who are passionate about their work.
Collect video
With Gobi Autopilot you send email invitations with a personal link. Employees record directly in the browser with a built-in teleprompter — from mobile or desktop, without installation. Automatic reminders ensure you actually get the videos.
Edit and approve
In Gobi Studio you trim the videos, add automatic captions, and adapt to vertical 9:16 format with brand colours. Employees approve their draft before publishing — consent is built in.
Publish where candidates are
Embed videos on career pages, in job postings, and on social media with Gobi Player. Native integrations with Teamtailor, Jobylon, Webcruiter, and Jobbnorge make publishing seamless.
Want to go deeper? Read our complete guide to employee video.
How Gobi makes employee video easy
From collection to publishing and analytics — all in one platform, without a film crew.
Guides and resources about employee video
Frequently asked questions about employee video
What is employee video? +
Employee video is short video content where team members talk about their role, motivation, and daily work — in their own words. Use cases include recruitment, employer branding, onboarding, and internal communication. It differs from corporate video by being authentic and produced by the employees themselves.
How do I get employees to participate in video? +
The key is making it easy and safe. With Gobi, employees record from their own device with a teleprompter for guidance — no studio, no camera operator. Consent and draft approval are built in, so no video is published without the employee's permission. Start with the most enthusiastic — others usually follow.
Do we need professional equipment to make employee video? +
No. Employee video is about authenticity, not production quality. All you need is a mobile phone or a computer with a camera. With Gobi, employees record directly in the browser — no app, no installation, no external software. The teleprompter helps with content.
How long should an employee video be? +
The most effective employee videos are 30–90 seconds long. That is long enough to tell a story, but short enough for candidates to watch the entire clip. Vertical video in 9:16 format is the standard — it is the format people are used to from mobile and social media.
What about GDPR and consent? +
Gobi has built-in consent management. Employees give digital consent before recording and approve the finished draft before publishing. Consent can be withdrawn at any time. Everything is stored in compliance with GDPR. Read more about Gobi and privacy.
Ready to get started with employee video?
Gobi makes it easy to collect employee videos in 9:16 format, edit them, and publish directly on career pages and in job postings — without a film crew or agency.