Employer branding
with video
Employer branding is about showing who you actually are as a workplace — not who you wish to be. Video is the most credible format for telling that story.
Gobi Stories is a video platform that lets HR teams collect, edit, and publish authentic employee videos in 9:16 format — directly on the career page and in job listings, without a film crew.
What is employer branding?
Employer branding is the work of shaping and communicating your reputation as an employer. It affects who applies, who accepts — and who stays. Today's candidates research thoroughly before applying, and what they find determines whether they choose you or a competitor.
Your employer brand exists whether you work on it actively or not — it is the sum of everything candidates and employees hear, see, and experience about you as an employer. The only question is whether you shape the story yourself, or leave it to chance. A deliberate employer brand is about showing the real everyday: the people, the culture, and what genuinely makes you a good place to work.
Video is the format that builds the most trust, because it shows real people in real situations. Employee stories, career page videos, and recruitment videos are the core of a modern employer branding strategy. Want the full definition? Read the article on what employer branding is.
75 %
of candidates consider an employer's reputation before they even apply for a job. What they find — or don't find — decides whether they apply at all. (Source: LinkedIn)
Why employer branding matters
More and better candidates
A strong employer brand means more qualified candidates apply — and the ones who do are a better fit for the culture. When candidates already know and trust you, the threshold for clicking "apply" is much lower. Read more about attracting candidates.
Lower cost per hire
When candidates come to you because they already want to work with you, you need less paid advertising and fewer rounds with recruiters. A good employer brand lowers both the cost and the time per hire across the whole recruitment process.
Fewer mis-hires
When candidates get an honest picture of the everyday before they apply, they know what they are signing up for. The result is fewer people leaving during the trial period, and new hires who are motivated from day one.
Prouder employees who stay
Employer branding is not only about attracting new people — it is just as much about keeping the ones you have. When employees are proud of the story you tell, they become your best ambassadors for the workplace.
3×
Candidates trust content from employees three times more than official messaging from the company. (Source: Edelman Trust Barometer)
Why video is the core of modern employer branding
Text and polished commercials no longer convince anyone. Candidates want to see real people, hear real voices, and feel the real culture. Vertical video in 9:16 format, where employees speak in their own words, is the most credible way to show it.
Employee stories build trust
When a colleague tells you what is genuinely good — and what is demanding — in their own words, it feels real. That is the kind of trust no campaign can buy. Read more about employee video.
A career page that comes alive
A career page with video tells candidates who they will work with, not just what perks you offer. Candidates spend 50% longer on pages with video. Read about career pages with video.
Job listings that stand out
Fewer than 5% of job listings include video. A short employee video in the listing gives you a head start — and up to 34% more applicants. See how recruitment video works.
Content that lasts on social media
Vertical 9:16 video is the format that gets the most engagement on LinkedIn, Instagram, and Facebook — and reaches candidates who are not actively job hunting. Read more about employer branding video.
How to build a strong employer brand — step by step
Find out what makes you unique
Before you tell the story, you need to know what it is. Ask your employees what they genuinely value about working with you. The honest answer — not the values on the wall — is the foundation of the employer brand. Read the guide to employer branding strategy.
Let employees tell it on video
With Gobi Autopilot you send email invitations with a personal link. Employees record directly in the browser with a built-in teleprompter — from mobile or desktop. Automatic reminders make sure you actually get the videos.
Edit and keep the profile consistent
In Gobi Studio you trim the videos, add automatic subtitles, and adapt to vertical 9:16 format with your brand colours. Employees approve their own draft before publishing — consent is built in.
Publish where the candidates are
Embed the videos on your career page, in job listings, and on social media with Gobi Player. Native integrations with Teamtailor, Jobylon, Webcruiter, and Jobbnorge make publishing seamless.
Common employer branding mistakes
Polishing the truth
A glossy picture that doesn't match reality produces new hires who leave quickly. Honesty attracts the right people — and scares off the wrong ones, which is an advantage.
Leaving it all to marketing
The most credible stories come from the employees themselves, not from a campaign. Let people speak in their own words — it beats polished marketing every time.
Doing it once and forgetting it
Employer branding is not a project with an end date, but ongoing work. Fresh content that reflects who you are today keeps the brand alive. Need inspiration? See our employer branding examples.
How Gobi makes employer branding easy
From collection to publishing and measurement — all in one platform, without a film crew.
Guides and articles on employer branding
Frequently asked questions about employer branding
What is employer branding? +
Employer branding is the work of shaping and communicating your reputation as an employer. It is about showing who you actually are as a workplace — the culture, the people, and the everyday — so that the right candidates choose you, and the employees you have stay.
Why is employer branding important? +
Candidates research employers thoroughly before they apply. A strong employer brand gives you more and better-qualified applicants, a lower cost per hire, and higher loyalty among employees. A weak or invisible employer brand means the best candidates choose your competitor instead.
Why is video so effective for employer branding? +
Candidates trust content from employees three times more than official messaging. Video — especially vertical video in 9:16 format where real employees speak in their own words — shows the culture in a credible way that text and images cannot. It is the format that builds the most trust early in the process.
How do we get started with employer branding? +
Start by defining what actually makes you unique as an employer, and let employees tell that story themselves on video. With Gobi you send email invitations to employees, who record directly in the browser with a built-in teleprompter. Then you publish the videos on your career page, in job listings, and on social media.
How do we measure the impact of employer branding? +
The most important metrics are the number and quality of applicants, time and cost per hire, offer-acceptance rate, and how long new hires stay. At the content level, you can measure views, watch time, and engagement on the employee videos with Gobi Analytics.
Do we need an agency to build employer branding with video? +
No. Employer branding is about authenticity, not production quality. With Gobi, employees record video themselves — from mobile or desktop, with no installation — and the platform edits automatically with subtitles, logo, and brand colours. You need no film crew, studio, or external agency.
Ready to build a stronger employer brand?
Gobi makes it easy to collect employee videos in 9:16 format, edit them, and publish directly on your career page and in job listings — no film crew or agency needed.