Gobi stories and SEO: How to use stories to increase your organic traffic

Kristoffer H. Kingsrød
May 30, 2022

SEO, or search engine optimization, is a well-known term for marketing teams when building strategies to earn traffic for your website. But did you know that adding stories to your website can drastically improve your SEO efforts and drive more traffic to your website?


Search engine optimization is what you do to grow your visibility on search engines. The better the SEO, the higher your website ranks. And the higher your website ranks, the more people will see your page when they search online, click through to your website and get to know you better.

It’s not an exact science and the best practices change frequently, but optimizing your SEO strategy could ultimately increase more traffic than any of your other digital marketing efforts.

3 benefits of using stories to improve your SEO

The consumption of video is growing faster than ever before, and over 50% of consumers would like to see more video content from brands and companies they support.

Yet, creating more traditional video content is pricey and time-consuming. Utilizing Gobi stories for your video production will not only let you create more authentic video content but also way more videos in general for a cheaper price. You can check out our tips for creating better stories here.

As you can see, incorporating stories into your marketing strategy has multiple benefits. But how does using stories affect your SEO?

  1. Earn traffic

With as much as 81% of online traffic coming from video consumption, more videos often equal more incoming traffic.

When ranking your website on the search engine results, one of the main factors Google is looking for is the amount of incoming traffic you have. This means that if you have a lot of regular visitors, more people making similar searches are more inclined to find your content interesting too.

With this in mind, the more stories and video content you create, the more traffic you’ll draw to your website and boost your overall SEO.

  1. Longer view time

One of the things Google and other search engines are looking for when analyzing how good your SEO is, is the amount of time people spend on your website.

Using Gobi stories will encourage people to spend more time on your page, and the longer the view time, the better results for your SEO.

You can have a lot of incoming traffic, but if your viewers leave the page right after they visit, search engines assume that your content isn’t very good and your rankings can go dramatically down.

On the other hand, time spent on watching stories is time spent on the website itself, sending positive signals to search engines to rank your website higher in the search results. And the difference between ranking first and second on Google can have a huge impact on your incoming traffic.

  1. Increase conversions

SEO is not only good for increasing your rankings, but also for converting your visitors into paying customers. More and more consumers are looking for authentic content when discovering new brands, and using Gobi stories is a great way to build trust through video content.

Stories keep your visitors engaged and can convince them to buy your product or service. Read more about why you should use stories on your website here.

Keep in mind that the stories to include on your website should be interesting and engaging. Depending on the type of business you’re into, it could be everything from a product video to an explainer video. Studies show that 52% of customers find a product video helpful and gives them the confidence to make a purchase.

Conclusion

Using Gobi stories presents an amazing opportunity for your SEO strategy to achieve great results. More incoming traffic, longer view time and better conversions are all perks when creating good video content in the story format.

If you want to start using Gobi stories for your SEO strategy today, claim your free account and upload your first stories in minutes.

1 x edit

Record yourself and send us the material. Spætt edits and exports the videos in the correct format.

 kr
10 000
Features
  • Editing
  • Text
  • Some graphics
  • Music
Book
1 x story

Professional production of one story. Nice to way to get started.

 kr
20 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
3 x stories

Professional production of three stories, produced in one day. Perfect starting kit of content.

 kr
50 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
Subscription

Professional production of stories. The amount agrees upon before starting with monthly payments.

Custom
Features
  • Strategy
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book

Want to read more?

Guide
Six tips for creating better stories

Recording good stories is not that hard if you know what to watch out for. Here are some practical tips on how to use gear you already have at the office to create stunning stories.

Case study
We just love it when things «work out»

We at Gobi Stories are working with a multitude of use-cases every day, ranging from hiring to marketing and next-gen communications. But, we’re just scratching the surface on the endless possibilities with Gobi. Stian Haug Online Coach is one of the people that help inspire further use of Gobi in his own unique way.

Partners
Gobi is partnering up with the Trondheim based production company Spætt

Spætt Film is one of the leading production companys in Trondheim, and have produced content for hundreds of clients since the beginning in 2006. In addition to corporate productions, Spætt produces short films, documentaries and feature films, which makes them experts in storytelling.