Recruit better
with video
Video makes the entire recruitment process more effective — from the job listing to the career page to the candidate experience. Here is everything you need to get started.
See what Gobi doesRecruitment with video — why it works
Candidates decide faster than ever. They scan job listings, visit the career page, and form an opinion — all in under a minute. Text tells them what the job involves. Video shows them what it actually feels like.
Organisations using video in recruitment see measurable results: job listings with video attract up to 35% more qualified applicants, and candidates spend 50% longer on career pages that include employee video. That translates into better cultural fit and a shorter time to hire.
Gobi Stories is a Norwegian video platform that collects, edits, and publishes employee videos on autopilot — no film crew or agency needed. Employees film themselves in the browser, and vertical 9:16 videos are published straight to your career page and job postings.
The guides below cover the entire recruitment process — from the first impression in the job listing to the career page and the candidate experience after the interview.
Video across the candidate journey
The best candidates meet you long before the interview. Every step of the candidate journey is a chance to show — not just tell — why someone should work with you. Real employee stories work where candidates actually are: on their phones.
1. The job posting — the first impression
The job posting is often the first thing a candidate sees of your organisation. A short video from a future colleague gives the posting a face and sets it apart from the text-only listings around it — and postings with video attract up to 35% more qualified applicants.
Read the guide on video in job postings, or go deeper on recruitment video.
2. The career page — where the decision is made
Candidates spend 50% longer on career pages with employee video. Real stories from employees give insight into culture and everyday work that a job description never can — and with captions, candidates watch 12% longer.
See how to build a career page with video, and what employee video looks like in practice.
3. The candidate experience — from applicant to colleague
Recruitment doesn't end when the application is submitted. A personal video greeting before the interview or a "meet the team" video in the follow-up makes the process more human — and candidates who know the workplace say yes more often.
Read more about a better candidate experience with video.
What this looks like in practice varies from organisation to organisation. See examples for your industry, explore concrete use cases, or read how video strengthens employer branding over time.
Common mistakes when starting with video in recruitment
Most organisations start with good intentions but stumble over the same things. Avoid these four mistakes and you will get started faster — and get more out of the effort.
1. Waiting for the perfect video
Many teams postpone video because they want a script, a film crew, and a polished result. Candidates trust real employee stories more than polished campaigns — start simple, and publish regularly rather than perfectly.
2. Letting HR script what employees say
When employees read pre-written messaging, the credibility disappears. Let them tell it in their own words — that authenticity is exactly why video works in recruitment.
3. Making one video and stopping there
A single video quickly becomes outdated, and candidates notice. Recruitment with video works best as a steady stream of fresh employee stories — with a platform like Gobi, collection and publishing happen on autopilot.
4. Forgetting captions and mobile format
Most candidates watch video on their phone without sound. Use vertical 9:16 format and always add captions — with captions, candidates watch 12% longer.
Guides and articles on recruitment with video
Integrate video into your recruitment platform
Gobi has native integrations with Teamtailor, Jobylon, Webcruiter, and Jobbnorge.
Frequently asked questions about recruitment with video
What is recruitment with video? +
Recruitment with video means using short, authentic employee videos throughout the hiring process — in job postings, on the career page, and in candidate follow-up. The goal is to show candidates what the workplace is actually like, not just tell them in text.
Where in the recruitment process should we use video? +
The three most important places are the job posting, the career page, and the candidate experience after applying. Job postings with video attract up to 35% more qualified applicants, and candidates spend 50% longer on career pages with employee video.
How much does a recruitment video cost? +
Traditional video production with a film crew quickly costs tens of thousands per video. With a self-service platform like Gobi, employees film themselves in the browser — saving around 95% of production costs while producing 10x more video content.
How do we get started with video in recruitment? +
Start by collecting employee stories from a few departments. With Gobi Autopilot, employees are invited by email, film themselves in the browser with a teleprompter, and videos are published automatically to your career page and job postings after approval.
Is video in recruitment GDPR-compliant? +
Yes, as long as consent is in place. Gobi has built-in consent management for employees, stores data encrypted in the EU, and provides a Data Processing Agreement — so you can use video without extra privacy work.
Ready to recruit with video?
Gobi makes it easy to collect employee videos, edit them, and publish directly in job listings and on your career page — no film crew or agency needed.