Recruitment video
Attract the right candidates with authentic recruitment videos from employees. Create them without a film crew — and see +35% more qualified applicants.
Text-only job ads lose candidates
An average job ad gets 14 seconds of attention. Without visual content, candidates move on to competitors who show more. Traditional recruitment videos cost NOK 50,000–150,000 per production and are outdated within months. As a result, many companies skip video entirely — and miss candidates who want to see who they'll be working with before they apply. Vertical employee video in 9:16 format gives candidates a real look at the job, right in the job posting.
Why vertical video reaches candidates better
Right in the ad
Embed stories directly in the job posting via ATS integration. The candidate never has to leave the page.
Real insight
Employees talk about the role in their own words. It builds trust and sets realistic expectations.
Faster recruiting
Companies with video in job ads see up to 35% more qualified applicants.
Always up to date
Create new videos in minutes, not weeks. Keep content fresh without a new production.
Create recruitment videos with Gobi
Add employees
Enter the email addresses of colleagues in the relevant department. Gobi Autopilot handles invitations, reminders, and collection.
Auto-edited
Gobi automatically edits video content with subtitles, logo, and colors. Stories are ready to go.
Publish
Publish stories in the job posting via ATS integration, on your career page, or on social media.
Example: Recruitment video for a specific role
Use this structure to let an employee present the role:
- 'Hi! I'm [name], and I work as [position].'
- 'A typical day for me involves [2–3 specific tasks].'
- 'What I like most is [specific example].'
- 'We're looking for someone who is [1–2 qualities]. Apply!'
Frequently asked questions
What is a recruitment video?
A short video where an employee talks about the role and workplace. It's placed in the job posting to give candidates an authentic look inside.
How much does a recruitment video cost?
Traditional production costs NOK 50,000–150,000. With Gobi, employees create the videos themselves, and you can produce an unlimited number for a fixed monthly price.
Can recruitment video be added to our ATS?
Yes. Gobi integrates with Teamtailor, Jobylon, ReachMee, Webcruiter, Jobbnorge, and more. The video appears automatically in the job posting.
How long should a recruitment video be?
60–90 seconds in vertical 9:16 format. Short enough to hold attention, long enough to give a real impression.