Employee video in healthcare
Hospitals, care homes, and health trusts use Gobi to recruit nurses, doctors, and healthcare workers with vertical employee video in 9:16 format.
Recruitment and employer branding in healthcare
The healthcare sector faces a critical shortage of nurses, doctors, and care workers. At the same time, many don't know what it's actually like to work in a hospital, care home, or home care service — and outdated perceptions scare candidates away. Vertical employee videos let healthcare workers show their everyday life: the colleagues, the variety, and the moments that make the job meaningful. That authentic insight gives candidates realistic expectations before they apply — and employee video brings up to 35% more qualified applicants. With Gobi, collection and editing run on autopilot, so busy wards never need to organize filming.
Industry challenges
And how vertical employee video solves them.
Staffing crisis
Norway is short thousands of nurses and healthcare workers. Recruitment is critical. Authentic employee stories help you stand out when every employer is chasing the same candidates.
Busy employees
Healthcare workers don't have time for long filming sessions. Gobi takes 5 minutes. The invitation arrives by email, and recording happens whenever the shift allows.
Shift work and fieldwork
Employees without PCs need mobile solutions. Vertical 9:16 format works perfectly. Candidates watch the same way — on their phones, in a format they already know.
Misconceptions
Many think healthcare jobs are only about heavy shifts. Video shows the variety. A nurse describing a typical week gives candidates a realistic picture of both demands and rewards.
Usage examples
- Hospital showing the surgical nurse's everyday to recruit for a hard-to-fill position
- Care home using employee videos to show the well-being and community
- Health trust presenting professional development opportunities via video
Frequently asked questions
What about privacy and patients?
Employees only film themselves — never patients. Gobi has a built-in consent flow and GDPR-compliant storage in the EU. Each employee approves the final video before anything is published.
Can shift workers use Gobi?
Yes. Employees receive an invitation and can record video whenever it suits them — no app to download, and it takes under 5 minutes.
Does Gobi integrate with our HR system?
Gobi integrates with most major ATS platforms, including Webcruiter, Jobbnorge, and ReachMee, which are common in the healthcare sector.
Is it cost-effective for public healthcare?
Yes. Compared to recruitment agencies and traditional video production, Gobi is a fraction of the cost. Unlimited videos at a fixed monthly price means up to 95% savings on video production.