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Use Case

Onboarding video

Give new hires a better start with vertical onboarding videos from colleagues. Scalable, authentic, and easy to produce without a film crew.

Onboarding with PowerPoint is not good enough

Most onboarding programs consist of documents, emails, and a couple of Teams meetings. New hires feel isolated and take weeks to understand the culture. 20% of new employees leave within the first 45 days — often because they don't feel welcome. Vertical onboarding videos from colleagues give new hires a personal introduction to their team before day one. They see real faces, hear real voices, and understand the culture faster.

Why vertical video makes onboarding better

01

Personal welcome

Colleagues film short greetings. The new hire 'meets' the team before their first day.

02

Mobile-friendly

Vertical 9:16 format — perfect for watching on a phone, e.g. before the first day of work.

03

Scalable

Create onboarding videos once, reuse for all new hires. Easy to update.

04

Measurable

See who has watched the videos and for how long. Measure engagement with Gobi Analytics.

Create onboarding videos with Gobi

1

Add colleagues

Enter email addresses in Gobi Autopilot with prompts like 'What should a new hire know?' and 'What makes our team unique?'. Gobi handles the rest.

2

Auto-edited

Gobi collects video content and auto-edits with subtitles and company branding. Stories are ready.

3

Share with new hires

Publish stories via a link in the welcome email, or embed on an intranet or onboarding platform.

Example: Welcome video from a colleague

Perfect to send to new hires before day one:

  1. 'Hi [name]! Welcome to [company]. I'm [name] from [department].'
  2. 'Something I wish I knew when I started is [tip].'
  3. 'The best thing about working here is [specific example].'
  4. 'Looking forward to working with you!'

Frequently asked questions

What is an onboarding video?

A short video from colleagues welcoming the new hire, explaining the culture, routines, or sharing practical tips.

When should new hires watch onboarding videos?

Ideally before their first day, as part of preboarding. Send the link in the welcome email.

Can onboarding videos be reused?

Yes. General culture and routine videos can be used for all new hires. Team-specific videos are updated as needed.

Does video replace traditional onboarding?

No, it supplements it. Video provides a personal first impression that documents and emails cannot match.

Ready to get started?

See why 100+ companies use Gobi for onboarding video. Book a free demo.