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Industry

Employee video in the energy sector

Energy companies use Gobi to recruit engineers, technicians, and project managers with real employee video from the field, wind farms, and power plants.

Recruitment and employer branding in the energy sector

The energy sector is undergoing a green transition and needs thousands of engineers, technicians, and project managers. But competition for talent is fierce, and many candidates know little about career opportunities in grid companies, power producers, and renewable energy. Employee videos show everyday work from the field — and make the industry attractive to new talent.

Industry challenges

And how vertical employee video solves them.

01

Skills shortage

The green transition requires more people than the industry can recruit.

02

Unknown opportunities

Many candidates don't know what a grid electrician or wind power engineer does.

03

Scattered locations

Employees work at power plants, wind farms, and in the field across the country.

04

Variety of roles

From field technician to SCADA engineer — the industry has enormous role diversity.

+40%
more applicants for technician positions
78%
of candidates said video influenced their decision
5min
average time for an employee to record

Usage examples

  • Grid company showing the technician's everyday to recruit electricians
  • Wind power company presenting career opportunities in renewable energy
  • Power producer using employee videos in university recruitment campaigns

Frequently asked questions

Can field employees use Gobi?

Yes. Employees receive an invitation from Gobi and record video on their phone — no app to download, and it takes under 5 minutes.

What about health and safety requirements?

Employees only film themselves (selfie). There is no need to film installations or safety-critical situations.

Is it relevant for renewable energy?

Absolutely. Show the work with wind power, solar energy, and grid expansion. It appeals to candidates who want to contribute to the green transition.

Can we integrate with Jobbnorge/Webcruiter?

Yes. Gobi has ready-made integrations with both — stories are displayed directly in the job posting.

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