Employee video in the energy sector
Energy companies use Gobi to recruit engineers, technicians, and project managers with real employee video from the field, wind farms, and power plants.
Recruitment and employer branding in the energy sector
The energy sector is undergoing a green transition and needs thousands of engineers, technicians, and project managers. But competition for talent is fierce, and many candidates know little about career opportunities in grid companies, power producers, and renewable energy. Employee videos show everyday work from the field — and make the industry attractive to new talent. A technician explaining their day from a substation or wind farm gives candidates proof of what the work actually looks like. The vertical 9:16 format reaches young engineers on the phone — and energy companies using employee video have seen 40% more applicants for technician positions. With Gobi, stories from every site are collected and edited on autopilot.
Industry challenges
And how vertical employee video solves them.
Skills shortage
The green transition requires more people than the industry can recruit. Employee videos widen the candidate pool by showing what the work actually involves.
Unknown opportunities
Many candidates don't know what a grid electrician or wind power engineer does. A 60-second employee video makes the role concrete — and easier to apply for.
Scattered locations
Employees work at power plants, wind farms, and in the field across the country. Each of them records on their own phone, and Gobi gathers the stories in one place.
Variety of roles
From field technician to SCADA engineer — the industry has enormous role diversity. Short vertical videos let every specialty present itself to the right candidates.
Usage examples
- Grid company showing the technician's everyday to recruit electricians
- Wind power company presenting career opportunities in renewable energy
- Power producer using employee videos in university recruitment campaigns
Frequently asked questions
Can field employees use Gobi?
Yes. Employees receive an invitation from Gobi and record video on their phone — no app to download, and it takes under 5 minutes. It works just as well from a wind farm as from the office.
What about health and safety requirements?
Employees only film themselves (selfie). There is no need to film installations or safety-critical situations. Each employee also approves their video before it is published.
Is it relevant for renewable energy?
Absolutely. Show the work with wind power, solar energy, and grid expansion. It appeals to candidates who want to contribute to the green transition.
Can we integrate with Jobbnorge/Webcruiter?
Yes. Gobi has ready-made integrations with both — stories are displayed directly in the job posting.