Employer branding video
— the complete guide
Employer branding video means short, authentic videos where employees share their work life — on behalf of the employer. It is the format that builds the most trust with candidates, because it shows who you actually are.
Gobi Stories is a Norwegian video platform that lets HR teams collect, edit, and publish employee video directly on career pages and in job postings — without a film crew.
What is employer branding video?
Employer branding video consists of short, authentic videos where employees talk about their everyday work, culture, and motivation — on behalf of the employer. It differs from traditional advertising because the content is real and unscripted, and from general corporate video because its purpose is recruitment and reputation building.
The format works because candidates trust employees more than HR messaging. When a developer, nurse, or project manager tells their own story in vertical video (9:16 format), it feels credible — because it is.
Organisations like OBOS, Amedia, and Hafslund already use employer branding video to show who they are as employers. See concrete examples.
95%
of a message is retained when seen in video — compared to just 10% when reading text. (Source: Insivia)
Why video is the most powerful tool for employer branding
Credibility
Candidates trust employees, not HR messaging. When your colleagues share their own experiences on camera, it builds a type of trust that no job listing can achieve alone. Employer branding video gives candidates an honest look at the culture before they apply.
Reach and engagement
Video content outperforms text and images across every channel — career pages, job postings, LinkedIn, and Instagram. Job postings with employee video receive up to 35% more qualified applicants (Gobi Stories data), and candidates spend 50% longer on career pages with video.
Visual culture
Video shows diversity, work environment, and everyday life as it actually is — in a way text never can. Candidates see the workplace, hear the voices, and recognise people who look like them.
Efficiency without a film crew
With Gobi Autopilot you send email invitations to employees who record video directly in the browser — with a teleprompter, automatic reminders, consent management, and an approval workflow. No film crew, no agency, no IT department.
+35%
more qualified applicants on job postings with employee video — and 50% longer time spent on career pages. (Gobi Stories data)
How to create employer branding video — step by step
Find the right stories
Identify employees with authentic stories to tell — across roles, departments, and backgrounds. The best videos are not scripted by HR, but told in the employee's own words.
Collect with the right tool
With Gobi Autopilot you send email invitations to employees. They record in the browser with a teleprompter for guidance — from mobile or desktop, no installation needed. Automatic reminders ensure you actually get the videos.
Edit and approve
In Gobi Studio you trim the videos, add automatic captions, and adjust to vertical 9:16 format. Employees approve their draft before publishing.
Publish where candidates are
Embed videos on your career page, in job postings, and on social media. Gobi has native integrations with Teamtailor, Jobylon, Webcruiter, and Jobbnorge.
Want to go deeper? Read our complete guide to employee video.
Types of employer branding video
Employee stories
Short day-in-the-life and "why I work here" narratives. The most popular and credible format — employees share in their own words.
Career page video
Intro videos embedded directly on the career page. Give candidates an immediate impression of the culture. Learn more about career pages with video.
Job posting video
Video embedded in specific job postings — increases applicant numbers and gives candidates a better picture of the role. Learn more about video in job postings.
Recruitment video
Videos targeted at specific roles or candidate segments — used throughout the recruitment process. Read the complete guide to recruitment video.
Onboarding and culture video
Use employee video beyond recruitment — for onboarding, internal communication, and culture building. Engaged employees are the best employer branding tool.
Organisations using employer branding video
Employer branding video is used by organisations of all sizes and industries — from municipalities to energy companies and media groups.
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OBOS — Norway's largest housing cooperative uses employee video on career pages and in job postings to show everyday life in a diverse organisation.
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Amedia — Norway's largest local media group uses employer branding video to recruit journalists and editorial roles across the country.
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Hafslund — The energy company uses Gobi for employer branding in a competitive candidate market — with employee video from engineers and customer service. Read about Hafslund.
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Bærum Municipality — Public sector with significant recruitment needs in healthcare and education — uses video to give candidates a realistic picture of the jobs. Read about Bærum.
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GK Group — Technical services and installations — uses employee video to showcase skilled workers and engineers. Read about GK Group.
How Gobi makes employer branding video easy
From collection to publishing and analytics — all in one platform, no film crew needed.
Guides and resources on employer branding video
Frequently asked questions about employer branding video
What is employer branding video? +
Employer branding video consists of short, authentic videos where employees share their work life on behalf of the employer. The purpose is to build reputation as an employer and attract qualified candidates. It differs from corporate video because the focus is recruitment, and from advertising because the content is real and unscripted.
How much does employer branding video cost? +
Traditional video production with an agency can cost thousands of dollars per video. With a platform like Gobi, production costs are eliminated because employees record themselves — from their own device, with browser-based recording. This makes employer branding video accessible even for organisations with limited budgets.
What types of video work best for employer branding? +
The most effective formats are employee stories — short videos where employees talk about their role, motivation, and everyday work. Authenticity matters more than production quality. Vertical video in 9:16 format works best because it is the format candidates are used to from mobile and social media.
Where should employer branding videos be published? +
The most important channels are career pages, job postings, LinkedIn, and Instagram. The career page is where candidates do their research, and the job posting is where they make their decision. With Gobi Player you embed video directly — without uploading to YouTube or paying for hosting.
How do you collect video from employees? +
With Gobi Autopilot you send email invitations to employees with a personal link. They record directly in the browser with a built-in teleprompter for guidance — no app or installation needed. Automatic reminders follow up with those who haven't responded, and consent is built into the flow.
Ready to build your employer brand with video?
Gobi makes it easy to collect employee videos in 9:16 format, edit them, and publish directly on career pages and in job postings — no film crew or agency needed.