Data that makes you better
View time per story
See exactly how long candidates watch each video — and where they drop off. Find the best stories and learn from them.
Completion rate
Measure how many people watch the entire video. High completion rate = strong story. Low = time to optimize.
Clicks and interactions
Track where candidates click, which stories they browse to, and whether they proceed to the job listing afterward.
Trend analysis
See how the numbers develop over time. Compare campaigns, departments, or time periods.
Export and reports
Download data for reporting or share insights with your team. Integration with dashboard tools coming soon.
Real-time dashboard
Monitor views and interactions in real time — perfect during campaigns and launches.
How Analytics works
Automatic tracking
From the moment a story is published, Gobi starts collecting data — no setup required.
Dashboard in Studio
See view time, completion rate, and clicks directly in Gobi Studio — per story, per campaign, or in total.
Optimize your content
Use the insights to create better stories: what works, what falls through, what you should make more of.
Report to management
Export key metrics and show the ROI of your employer branding efforts.