Employee video in education
Universities, colleges, and schools use Gobi to recruit teachers and researchers, and showcase the campus environment with real employee video in 9:16 format.
Recruitment and employer branding in education
The education sector needs teachers, researchers, and administrative staff. Many candidates opt out of teaching without knowing what everyday work is actually like — and institutions rarely show the people behind the brand. Employee videos from teachers, professors, and study administrators show that education is rewarding, varied, and socially important. A teacher describing a normal school day gives student teachers a more honest picture than any campaign. Institutions using employee video have seen 33% more applicants for teaching positions. Vertical 9:16 stories reach young audiences on the phone, and with Gobi the whole process — invitation, recording, editing — runs on autopilot.
Industry challenges
And how vertical employee video solves them.
Teacher shortage
Norway lacks qualified teachers. Video can motivate more people to choose the profession. Authentic classroom stories show what the job gives back, not just what it demands.
Young target group
Students and recent graduates are mobile-first. Vertical video format reaches them. Employee and student videos meet them on the platforms they already use.
Diversity of roles
Universities have everything from researchers to IT support to study advisors. Employee videos make the less visible roles part of your employer brand.
Competitive market
Educational institutions compete with the private sector for the best candidates. Authentic stories about purpose and impact give you an advantage salary alone cannot.
Usage examples
- University presenting the research environment to recruit PhD candidates
- Primary school showing everyday teaching life to motivate student teachers
- College using student videos in marketing for study programs
Frequently asked questions
Can students also create videos?
Yes. Gobi can be used by anyone. Send invitations to students to create student stories.
What about privacy for minors?
Gobi videos are only for employees or adult students. For minors, separate rules apply — contact us for guidance.
Does Gobi integrate with university websites?
Yes. Gobi works with all CMS platforms — WordPress, Enonic, Optimizely, and custom-built solutions. The player is also WCAG 2.1 AA compliant — important for public institutions.
Can we use video in student recruitment?
Yes. Employee and student videos are effective for attracting applicants to study programs. Prospective students trust current students more than any brochure.