Skip to main content
Use Case

Employee stories on video

Let employees tell their own story on vertical video. Authentic employee stories for career pages, job postings, and social media — powered by Gobi.

Candidates trust employees more than the company

86% of candidates check reviews and employee content before applying. But most companies only publish the corporate perspective — 'we're innovative', 'we have great culture'. That convinces no one. Employee stories give candidates what they actually look for: real perspectives from people who work there. Vertical videos in 9:16 format let employees tell their story in their own words — unpolished, credible, and engaging.

Why employee stories work in video format

01

Credible

Employees speak freely — no script. It provides authenticity that polished films can never match.

02

Varied

Collect stories from different roles, departments, and backgrounds. Show the diversity of your organization.

03

Multi-purpose

The same video works on career pages, in job postings, on LinkedIn, and in emails.

04

Fast to produce

Gobi Autopilot handles the entire process. No coordination with a film crew.

Collect employee stories with Gobi

1

Set up Autopilot

Define prompts like 'Why did you choose to work here?' and enter employee emails. Gobi handles everything from invitation to a fully edited story.

2

Auto-edited

Stories are ready in Gobi — edited with subtitles, logo, and your company's visual profile.

3

Publish

Publish stories on your career page, in job postings, or on social media.

Example: 'My story' video

Let employees speak freely with this loose structure:

  1. 'I've worked at [company] for [time] as [position].'
  2. 'What made me apply was [reason].'
  3. 'My best experience here was when [specific story].'
  4. 'To anyone considering applying: [personal recommendation].'

Frequently asked questions

What are employee stories?

Short videos where employees share their personal experience of the workplace — the everyday, the culture, and their role.

Are employee stories the same as employer branding?

Employee stories are part of employer branding. They provide authentic content that supports the employer brand.

What if employees don't want to film themselves?

It's voluntary. Gobi Autopilot makes it easy to say yes — employees receive an invitation with a teleprompter to guide them. They approve the draft before publishing.

How many employee stories should we have?

Start with 5–10 stories from different departments. Build over time. Freshness and variety matter more than volume.

Ready to get started?

See why 100+ companies use Gobi for employee stories on video. Book a free demo.