Culture video
Show your company culture with authentic employee videos in 9:16 format. Attract candidates who truly fit the culture — and who stay longer.
'We have great culture' — everyone says that. Nobody believes it.
Every company writes about 'great culture' and 'flexibility' in their job ads. But words don't convince — actions do. Candidates want to see the culture, not read about it. Vertical videos from employees show everyday life as it actually is: collaboration, atmosphere, humor, and values. It gives candidates a real picture and attracts people who actually fit in.
Show the culture — don't just talk about it
Visual proof
Employees show the office, the team, everyday life. The candidate sees it with their own eyes.
Diverse
Collect videos from different departments and roles. Show the breadth of the culture.
Attracts the right people
Candidates who see reality apply with the right expectations.
Multi-channel
Use culture videos on career pages, social media, and in recruitment campaigns.
Create culture videos with Gobi
Set up Autopilot
Define prompts like 'Describe the culture in three words' and enter employee emails from across the organization. Gobi handles the rest.
Auto-edited
Gobi collects and auto-edits. The more perspectives, the more credible — stories are ready.
Publish
Publish as a story collection on the career page, in job ads, or on social media.
Example: 'Our culture' video
Short, personal, and unfiltered:
- 'The culture here can be summed up as [one word/phrase].'
- 'An example is when we [specific culture moment].'
- 'What sets us apart is [unique trait].'
- 'If you value [value/environment], you'll thrive here.'
Frequently asked questions
What is a culture video?
A short video where employees show and talk about the company culture — values, collaboration, atmosphere, and everyday life.
How does a culture video differ from employer branding?
A culture video is a type of employer branding content. It focuses specifically on culture and values, while employer branding is broader.
Should culture videos be scripted?
No. The point is authenticity. Let employees speak freely — unpolished videos are more credible.
Where should culture videos be published?
On the career page, in LinkedIn posts, in recruitment campaigns, and in onboarding materials.