Use Case

Employer branding video

Learn how vertical employee video in 9:16 format strengthens employer branding — and how to produce authentic content without an agency.

Employer branding without video is like a job ad without content

Most companies know employer branding matters, but struggle to make it tangible. Traditional video production costs tens of thousands per video and takes weeks. The result? Polished films that feel more like advertising than reality. Candidates see through it — and scroll on. In a market where 73% of job seekers research employers thoroughly before applying, you need authentic content that shows who you actually are. Vertical video in 9:16 format reaches candidates where they are: on mobile, on social media, and on your career page.

Why vertical video works for employer branding

Mobile-first

Over 80% of candidates search for jobs on mobile. Vertical 9:16 format fills the entire screen and captures attention.

Authentic

Employees film themselves in their everyday work. No script, no director — just real stories.

Engaging

The stories format is familiar from social media. Candidates tap through — just like on Instagram.

Scalable

Create dozens of videos in the same time it takes to produce one traditional film.

How it works with Gobi

Add employees

Enter employee email addresses in Gobi Autopilot. Gobi handles the rest — invitations, reminders, and video collection.

Auto-edited

Gobi automatically edits with subtitles, logo, and your company's visual profile. Stories are ready to publish.

Publish

Publish stories wherever you want — on your career page, in job postings, or on social media.

Example: Employer branding video in 60 seconds

Here is a simple structure for an authentic employee video:

'Hi, my name is [name] and I work as [position] at [company].'
'The best thing about my job is [specific example].'
'The culture here is [describe in one word], because [brief explanation].'
'If you're considering applying, I'd say [encouragement].'

Frequently asked questions

What is an employer branding video?

A short video where employees talk about their everyday work life. It's used on career pages, in job postings, and on social media to show the employer from the inside.

How long should an employer branding video be?

60–90 seconds is ideal. With Gobi you create vertical stories in 9:16 format that candidates can tap through.

Do we need an agency to make employer branding videos?

No. Enter employee emails in Gobi Autopilot — Gobi handles everything from invitation and collection to a fully edited story with subtitles, logo, and your brand colors.