Employer branding video
Learn how vertical employee video in 9:16 format strengthens employer branding — and how to produce authentic content without an agency.
Employer branding without video is like a job ad without content
Most companies know employer branding matters, but struggle to make it tangible. Traditional video production costs tens of thousands per video and takes weeks. The result? Polished films that feel more like advertising than reality. Candidates see through it — and scroll on. In a market where 73% of job seekers research employers thoroughly before applying, you need authentic content that shows who you actually are. Vertical video in 9:16 format reaches candidates where they are: on mobile, on social media, and on your career page.
Why vertical video works for employer branding
Mobile-first
Over 80% of candidates search for jobs on mobile. Vertical 9:16 format fills the entire screen and captures attention.
Authentic
Employees film themselves in their everyday work. No script, no director — just real stories.
Engaging
The stories format is familiar from social media. Candidates tap through — just like on Instagram.
Scalable
Create dozens of videos in the same time it takes to produce one traditional film.
How it works with Gobi
Add employees
Enter employee email addresses in Gobi Autopilot. Gobi handles the rest — invitations, reminders, and video collection.
Auto-edited
Gobi automatically edits with subtitles, logo, and your company's visual profile. Stories are ready to publish.
Publish
Publish stories wherever you want — on your career page, in job postings, or on social media.
Example: Employer branding video in 60 seconds
Here is a simple structure for an authentic employee video:
- 'Hi, my name is [name] and I work as [position] at [company].'
- 'The best thing about my job is [specific example].'
- 'The culture here is [describe in one word], because [brief explanation].'
- 'If you're considering applying, I'd say [encouragement].'
Three employer branding videos that actually work
The easiest place to start is to look at what works. These three video types come up again and again at organizations that succeed with employer branding video — and all three can be produced in-house, without an agency.
The new hire. An employee who just joined talks about their first month: what surprised them, what was hard, what made them stay. Candidates identify more with a recent colleague than with a leader with ten years of tenure — the video answers what candidates actually wonder about: what is it like to be new here?
The professional in the field. A nurse on shift, an electrician on site, a developer in the middle of standup. Short clips from a real workday, filmed vertically on a phone. It shows the job as it is — not as a commercial portrays it.
The colleague with one concrete answer. One employee answers one pointed question: "What surprised you most when you started?" or "What makes a good day at work?". Pointed questions produce pointed answers, and pointed answers are what candidates remember.
From single videos to a living library
One good video helps. The real effect comes when employer branding video becomes a habit, not a campaign. Organizations like Bærum Municipality and GK Group collect employee stories continuously and build a library they use across the career page, job postings and social media.
The advantage of a library is reuse: the same story can live on the career page for a long time, accompany a job posting for the same department and be shared on LinkedIn when the team is growing. Because everything is vertical 9:16 video, the format is the same everywhere — you produce once and publish everywhere.
With Gobi Autopilot the collection runs automatically: you enter email addresses, employees film themselves in the browser with a teleprompter, and fully edited stories with subtitles and your logo are ready for approval.
What separates a good employer branding video from a commercial?
Candidates have seen hundreds of polished recruitment films and see through them instantly. Four traits separate the videos that build trust from the ones that build distance:
Real employees — not actors or hired extras. Their own words — not a script written by the communications department; with a teleprompter, employees can use their own bullet points instead. Everyday settings — the desk, the van, the construction site; not drone shots over headquarters. Balance — an employee who also dares to say what is demanding makes everything positive believable.
A simple test: if your competitor could have made the video just by swapping the logo, it is too generic. A good employee story can only come from you.
What results can you expect?
Employer branding is long-term, but video also moves short-term metrics: job postings with employee video get up to 34% more applicants, and candidates spend around 50% longer on career pages with video. When 73% of job seekers research the employer thoroughly before applying, these are the surfaces they judge you on.
The most important result is still applicant quality: candidates who have seen real employee stories know more about what they are signing up for — and those who apply do so for the right reasons. For the full picture, start with the employer branding with video overview and the employer branding strategy guide.
Frequently asked questions
What is an employer branding video?
A short video where employees talk about their everyday work life. It's used on career pages, in job postings, and on social media to show the employer from the inside.
How long should an employer branding video be?
60–90 seconds is ideal. With Gobi you create vertical stories in 9:16 format that candidates can tap through.
Do we need an agency to make employer branding videos?
No. Enter employee emails in Gobi Autopilot — Gobi handles everything from invitation and collection to a fully edited story with subtitles, logo, and your brand colors.
Where should employer branding videos be published?
On your career page, in job postings (via ATS integration), on LinkedIn, Instagram, and in email campaigns.