Employee video in the public sector
Municipalities, county authorities, and government agencies use Gobi to showcase the diversity of public-sector jobs. Attract candidates with real employee stories.
Recruitment and employer branding in the public sector
The public sector competes with private companies for the best talent — often with smaller budgets and stricter communication rules. Many candidates don't know what kinds of jobs exist in municipalities, agencies, and directorates, so they never consider applying. Vertical employee videos provide an authentic look at everyday work — from the caseworker to the project manager. When employees explain their roles in their own words, you replace outdated assumptions with facts. Employee video brings up to 35% more qualified applicants, and visitors spend up to 50% longer on career pages with video. With Gobi, the whole process runs on autopilot — no agency required.
Industry challenges
And how vertical employee video solves them.
Unknown employer
Many don't know that municipalities have IT departments, communications advisors, and data analysts. A 60-second employee video makes those roles concrete in a way no job posting text can.
Stereotypes
The public sector is perceived as bureaucratic and slow. Video shows the reality. An employee describing a normal week does more to correct the image than any campaign slogan.
Diversity of roles
From kindergarten teacher to urban planner — the variety is hard to convey in text. Short vertical videos let each profession present itself, so candidates find the roles that fit them.
Decentralized organization
Employees are spread across locations and agencies. Video gathers their stories in one place. Everyone records on their own phone, and you publish from a single library.
Usage examples
- Municipality showcasing its IT department's daily work to recruit developers
- County authority presenting career opportunities for recent graduates
- Government agency using video in job postings on Jobbnorge
Frequently asked questions
Can public-sector organizations use Gobi?
Yes. Gobi is GDPR-compliant with EU storage and built-in consent flow. Several Norwegian municipalities and government agencies use Gobi today, with a DPA included as standard.
What about freedom-of-information requests?
Employee videos published on career pages are public marketing material. Gobi has a built-in consent flow where employees approve the content.
Does Gobi integrate with Jobbnorge?
Yes. Gobi has a ready-made integration with Jobbnorge that displays stories directly in the job posting.
Is it budget-friendly?
Yes. Traditional video production costs NOK 50,000+ per video. With Gobi, you create an unlimited number of videos for a fixed monthly price — up to 95% savings on video production.