Employee video in the public sector
Municipalities, county authorities, and government agencies use Gobi to showcase the diversity of public-sector jobs. Attract candidates with real employee stories.
Recruitment and employer branding in the public sector
The public sector competes with private companies for the best talent. Many candidates don't know what kinds of jobs exist in municipalities, agencies, and directorates. Vertical employee videos provide an authentic look at everyday work — from the caseworker to the project manager.
Industry challenges
And how vertical employee video solves them.
Unknown employer
Many don't know that municipalities have IT departments, communications advisors, and data analysts.
Stereotypes
The public sector is perceived as bureaucratic and slow. Video shows the reality.
Diversity of roles
From kindergarten teacher to urban planner — the variety is hard to convey in text.
Decentralized organization
Employees are spread across locations and agencies. Video gathers their stories in one place.
Usage examples
- Municipality showcasing its IT department's daily work to recruit developers
- County authority presenting career opportunities for recent graduates
- Government agency using video in job postings on Jobbnorge
Frequently asked questions
Can public-sector organizations use Gobi?
Yes. Gobi is GDPR-compliant with EU storage and built-in consent flow. Several Norwegian municipalities and government agencies use Gobi today.
What about freedom-of-information requests?
Employee videos published on career pages are public marketing material. Gobi has a built-in consent flow where employees approve the content.
Does Gobi integrate with Jobbnorge?
Yes. Gobi has a ready-made integration with Jobbnorge that displays stories directly in the job posting.
Is it budget-friendly?
Yes. Traditional video production costs NOK 50,000+ per video. With Gobi, you create an unlimited number of videos for a fixed monthly price.