Employee video in construction
The construction industry uses Gobi to recruit skilled workers and engineers with real employee video straight from the building site and project meetings.
Recruitment and employer branding in construction
The construction industry struggles to attract young skilled workers. Many don't know what it's actually like to work in the sector. Vertical employee videos from the building site, office, and project meetings show the diversity of roles — from carpenter to project manager.
Industry challenges
And how vertical employee video solves them.
Aging workforce
The average age is rising. The industry needs to reach young candidates where they are — on mobile.
Image problem
Construction is seen as heavy and outdated. Video shows the technology, teams, and career opportunities.
Scattered worksites
Employees are on different projects and locations. Gobi collects stories digitally.
Limited time
Skilled workers have busy days. 5-minute mobile filming is a perfect fit.
Usage examples
- Contractor showing the apprentice's daily work to recruit for apprenticeships
- Housing developer presenting project managers and engineers via video
- Engineering consultancy using employee videos on the career page
Frequently asked questions
Can employees film on the building site?
Yes. Employees receive an invitation from Gobi and record video on their phone — it takes under 5 minutes.
What about health and safety?
Employees only film themselves (selfie). No need to film work operations or equipment.
Do we reach young candidates with video?
Yes. 18–30-year-olds prefer video content over text. Vertical 9:16 format is their preferred format.
What does it cost compared to a recruitment campaign?
Gobi is a fraction of the price of traditional recruitment film or campaigns. Unlimited videos for a fixed monthly price.