Employee video in retail
Retail chains and commerce companies use Gobi to recruit store associates and showcase career opportunities in retail with authentic employee video.
Recruitment and employer branding in retail
Retail has high turnover and constant recruitment needs. Many candidates see retail as a temporary job — not a career. Employee videos from store managers, regional leaders, and associates show that retail offers real career opportunities, community, and development.
Industry challenges
And how vertical employee video solves them.
High turnover
Retail has some of the highest turnover rates. Bad hires are expensive.
Many locations
Chains with hundreds of stores need scalable solutions.
Young employees
First-job candidates are mobile-first and expect video content.
Career paths unknown
Many don't know that retail offers a career ladder from the floor to management.
Usage examples
- Retail chain letting store managers tell their journey from associate to leader
- Electronics retailer presenting professional development opportunities via employee videos
- Sports chain using employee stories in recruitment campaigns for seasonal workers
Frequently asked questions
Can store associates use Gobi?
Yes. Employees receive an invitation from Gobi and record video on their phone — no app to download, no training needed. It takes under 5 minutes.
Can we create videos for seasonal recruitment?
Yes. Create a collection of 'summer job' videos and reuse every year. Easily update with new stories.
Does it work for all stores?
Yes. Send invitations to employees in different stores and regions. Gobi gathers all videos in one place.
What about franchise models?
Gobi can be used by individual franchisees or coordinated from chain management. Flexible setup.