Employee video in retail
Retail chains and commerce companies use Gobi to recruit store associates and showcase career opportunities in retail with authentic employee video.
Recruitment and employer branding in retail
Retail has high turnover and constant recruitment needs. Many candidates see retail as a temporary job, not a career, because nobody has shown them the path from the shop floor to management. Employee videos from store managers, regional leaders, and associates show that retail offers real career opportunities, community, and development. Candidates who watch real employee stories apply with accurate expectations — exactly what reduces early turnover. Employee video brings up to 35% more qualified applicants, in the vertical 9:16 format young candidates already live in. With Gobi, you collect stories from every store on autopilot.
Industry challenges
And how vertical employee video solves them.
High turnover
Retail has some of the highest turnover rates. Bad hires are expensive. Candidates who see the reality before applying start with the right expectations — and stay longer.
Many locations
Chains with hundreds of stores need scalable solutions. Gobi gathers employee videos from every store digitally, without anyone leaving their shift.
Young employees
First-job candidates are mobile-first and expect video content. Vertical employee video meets them on the phone, where they already spend their time.
Career paths unknown
Many don't know that retail offers a career ladder from the floor to management. A store manager telling their own promotion story makes that ladder visible.
Usage examples
- Retail chain letting store managers tell their journey from associate to leader
- Electronics retailer presenting professional development opportunities via employee videos
- Sports chain using employee stories in recruitment campaigns for seasonal workers
Frequently asked questions
Can store associates use Gobi?
Yes. Employees receive an invitation from Gobi and record video on their phone — no app to download, no training needed. It takes under 5 minutes.
Can we create videos for seasonal recruitment?
Yes. Create a collection of 'summer job' videos and reuse every year. Easily update with new stories — the campaign is ready before the season starts.
Does it work for all stores?
Yes. Send invitations to employees in different stores and regions. Gobi gathers all videos in one place. You decide which stories appear on which career page or job posting.
What about franchise models?
Gobi can be used by individual franchisees or coordinated from chain management. Flexible setup.