Customer video and case studies
Let customers share their experience with you on vertical video. Authentic customer stories in 9:16 format that build trust, credibility, and convert leads.
Written case studies are rarely read to the end
Case studies are important, but long PDFs with graphs and quotes don't engage. Decision-makers want to quickly understand what the customer experienced. Short vertical customer videos deliver a real picture — the customer tells it in their own words, and the viewer gets the impression in 60 seconds. That credibility carries across every channel: the same video works on your website, in proposals, in email campaigns, and on LinkedIn. And because the customer records on their own phone, you skip the film crew entirely — the same workflow Gobi uses for employee video, with up to 95% savings on video production.
Why customer video converts
Social proof
A customer recommending you on video is stronger than any brochure. Prospects trust a peer describing real results more than they trust your own claims.
Emotional
Video conveys enthusiasm and conviction better than text. Tone of voice and facial expressions carry a credibility written quotes lose.
Shareable
Short videos are perfect for LinkedIn, email, and sales presentations. The vertical 9:16 format plays natively in feeds and on mobile.
Fast
The customer films themselves via a Gobi invitation. No coordination with a film crew. The whole process — invitation, recording, editing — runs on autopilot.
Collect customer videos with Gobi
Select customers
Identify satisfied customers who are willing to share their experience.
Set up Autopilot
Enter the customer's email with relevant prompts. Gobi handles invitation, collection, and editing — the story is ready.
Publish
Publish on your website, share in sales materials, and use in presentations.
Example: Customer video
Let the customer tell their experience:
- 'We use [product/service] for [purpose].'
- 'Our challenge was [problem].'
- 'The result is [specific improvement/numbers].'
- 'I'd recommend it to anyone who [situation].'
Frequently asked questions
How do we get customers to participate?
Ask satisfied customers directly. Most appreciate the recognition and the opportunity to share their success. A short, concrete ask gets far more yeses than a request for a full case study.
Does the customer need to install anything?
No. You enter the customer's email in Gobi, and Autopilot handles invitation and collection. No app to download.
Can we edit the customer's video?
Yes. Gobi Studio lets you add subtitles, logo, and colors. The customer approves the draft. Subtitles also keep viewers watching 12% longer.
Where should customer videos be used?
On your website (case pages), in sales presentations, on LinkedIn, in email campaigns, and in proposals.