Employee video in tech and IT
Tech companies use Gobi to stand out in the competition for developers and designers. Show team culture and tech stack with authentic employee video in 9:16.
Recruitment and employer branding in tech and IT
Tech has the toughest talent market in the Nordics. Developers, designers, and product leaders receive offers from multiple companies at the same time — and they are quick to dismiss generic employer marketing. To win the best talent, you need to show who you are — not just what you do. Vertical employee videos give candidates an authentic look at the team, culture, and tech stack, told by the people they would actually work with. That credibility matters in a group trained to spot polished claims. Employee video also keeps candidates on your career page up to 50% longer — and with Gobi, the whole pipeline runs on autopilot.
Industry challenges
And how vertical employee video solves them.
Extreme competition
Developers get 5–10 approaches per week. You need to stand out to be considered. An authentic employee video in the job posting gives candidates a reason to stop and look closer.
Culture is decisive
Tech talent chooses culture over salary. But 'great culture' is what everyone says — show it instead. Real videos from the team are proof: candidates see how people actually work together.
Remote work
Distributed teams make it harder to convey culture. Video bridges the distance. Short employee videos let colleagues introduce themselves before the first stand-up.
Young target group
Tech candidates are mobile-first. Vertical format reaches them where they are. A 9:16 employee video fills their screen the way Reels and Stories already do.
Usage examples
- Scale-up showing the product team's daily work to recruit senior developers
- Consultancy letting consultants talk about their projects via video
- SaaS company using employee videos in LinkedIn campaigns for tech recruitment
Frequently asked questions
Can developers see videos in the job posting?
Yes. Gobi integrates with all major ATS platforms. The stories bubble appears directly in the posting.
Is it too 'un-techy' for tech people?
Quite the opposite. Tech people appreciate authenticity. Unpolished videos from colleagues are more convincing than polished campaigns.
Can we use Gobi for remote onboarding?
Yes. Send welcome videos from the team to new remote hires. It builds belonging from day one. New hires put faces to names before they even log on.
Does it work for headhunting?
Yes. Share a stories link in LinkedIn messages to passive candidates. It gives them an impression without clicking through an entire career page. A personal video is a far lighter first touch than a sales pitch.