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Industry

Employee video in tech and IT

Tech companies use Gobi to stand out in the competition for developers and designers. Show team culture and tech stack with authentic employee video in 9:16.

Recruitment and employer branding in tech and IT

Tech has the toughest talent market in the Nordics. Developers, designers, and product leaders receive offers from multiple companies at the same time. To win the best talent, you need to show who you are — not just what you do. Vertical employee videos give candidates an authentic look at the team, culture, and tech stack.

Industry challenges

And how vertical employee video solves them.

01

Extreme competition

Developers get 5–10 approaches per week. You need to stand out to be considered.

02

Culture is decisive

Tech talent chooses culture over salary. But 'great culture' is what everyone says — show it instead.

03

Remote work

Distributed teams make it harder to convey culture. Video bridges the distance.

04

Young target group

Tech candidates are mobile-first. Vertical format reaches them where they are.

+30%
higher response rate on InMail with video pitch
2.5x
longer time on the career page vs. without video
68%
of tech candidates prefer video over text

Usage examples

  • Scale-up showing the product team's daily work to recruit senior developers
  • Consultancy letting consultants talk about their projects via video
  • SaaS company using employee videos in LinkedIn campaigns for tech recruitment

Frequently asked questions

Can developers see videos in the job posting?

Yes. Gobi integrates with all major ATS platforms. The stories bubble appears directly in the posting.

Is it too 'un-techy' for tech people?

Quite the opposite. Tech people appreciate authenticity. Unpolished videos from colleagues are more convincing than polished campaigns.

Can we use Gobi for remote onboarding?

Yes. Send welcome videos from the team to new remote hires. It builds belonging from day one.

Does it work for headhunting?

Yes. Share a stories link in LinkedIn messages to passive candidates. It gives them an impression without clicking through an entire career page.

Ready for employee video in your industry?

See why 100+ companies use Gobi. Book a free demo.