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Use Case

Internal communication with video

Reach every employee with vertical video — engaging, mobile-friendly, and authentic. Ideal for change communication and leadership messages.

Nobody reads internal emails. Intranet articles either.

Studies show that only 30% of employees read internal newsletters. During major changes — reorganizations, new values, culture shifts — it's critical that the message actually gets through. Traditional channels like email and intranets drown in noise. Vertical video in 9:16 format from colleagues and leaders breaks through. It's personal, mobile-friendly, and can be shared internally via email, Teams, or intranet.

Why video beats text in internal communication

01

Higher engagement

Video has 5x higher engagement than text. Employees watch and remember the message.

02

Personal from leadership

The CEO or department head films a short message. It builds trust and closeness.

03

Mobile-first

Employees without PCs — in stores, on construction sites, in healthcare — can watch on their phone.

04

Measurable

See exactly who has watched the video and how much. Perfect for critical messages.

Internal video with Gobi

1

Set up Autopilot

Enter the email address of the leader or communications manager. Gobi handles the invitation and video collection.

2

Auto-edited

Gobi automatically edits with subtitles, colors, and logo. The story is ready to publish.

3

Share internally

Publish stories via email, Teams, Slack, or embed on your intranet.

Example: Leadership message during change

Perfect for change communication or important updates:

  1. 'Hi everyone! I want to share an important update about [topic].'
  2. 'The background is [brief context].'
  3. 'What this means for you is [impact/change].'
  4. 'Got questions? Reach out to [person/channel].'

Frequently asked questions

What is internal communication with video?

Short videos made by employees or leaders, shared internally via email, intranet, or messaging apps. Used for updates, change communication, and culture building.

How is internal video distributed?

With Gobi, you get a stories link that can be shared via email, Teams, Slack, or embedded on your intranet.

Is it safe to use Gobi for internal video?

Yes. Gobi is GDPR-compliant with EU storage and built-in consent flow. You control who has access.

Who should create internal video?

Leaders for important messages, HR for culture and values, and employees themselves for tips and knowledge sharing.

Ready to get started?

See why 100+ companies use Gobi for internal communication with video. Book a free demo.