Employee video in finance and insurance
Banks, insurance companies, and financial institutions use Gobi to show that finance is more than numbers — recruit with real employee stories from the inside.
Recruitment and employer branding in finance and insurance
The finance and insurance industry competes for the same tech, analytics, and advisory talent as the rest of the market. Many candidates see the industry as conservative — a perception that costs you applicants before they ever read the job posting. Employee videos break the stereotypes and show that finance is about innovation, technology, and meaningful careers. When your own analysts, advisors, and developers tell their stories in vertical 9:16 format, candidates get credible proof instead of marketing claims. Employee video brings up to 35% more qualified applicants — and with Gobi, consent and approval flows are built in, so video fits strict compliance requirements.
Industry challenges
And how vertical employee video solves them.
Conservative image
Finance is perceived as stiff. Video shows the informal culture and innovation. When advisors and analysts share their everyday work, candidates see an industry in rapid change.
Competing with tech
Banks and insurance companies compete with tech companies for developers and analysts. Authentic employee stories show what makes the work meaningful — your strongest card against pure tech employers.
Complex roles
Many don't know what a compliance advisor or risk analyst does. Video explains. A 60-second employee video makes a role concrete faster than any job description.
Regulatory
Strict communication requirements. Gobi provides full control and consent flow. Every video goes through an approval step before publication, so nothing goes live unchecked.
Usage examples
- Bank showcasing the innovation department's daily work to recruit fintech developers
- Insurance company presenting the trainee program through employee videos
- Financial group using leadership videos for internal change communication
Frequently asked questions
Is Gobi secure enough for the finance industry?
Yes. Gobi is GDPR-compliant with built-in consent flow, and data is stored in the EU, encrypted in transit and at rest. A ready-made DPA is included.
Can we use video in compliance-approved communication?
Yes. Employees approve the draft before publishing. You have full control over what gets published.
What about brand guidelines?
Gobi automatically adds your company's logo, colors, and visual profile. Everything stays on-brand, including automatic captions — which keep viewers watching 12% longer.
Does it work for recruiting both front and back office?
Yes. Collect videos from advisors, developers, analysts, and leaders — and display them where they're relevant.