Change communication with video
Communicate change effectively with vertical video from leaders and employees. Build trust during transitions — mobile-friendly, authentic, and measurable.
Poorly communicated changes create resistance
During reorganizations, acquisitions, or culture changes, communication is critical. But emails from leadership feel impersonal, and all-hands meetings don't reach everyone. Employees in the field, in stores, or in healthcare rarely have time to read lengthy updates. Video from leaders and change agents makes the message personal, understandable, and accessible on mobile — wherever the employee is.
Why video works in change processes
Personal
A leader speaking directly to camera builds more trust than an email.
Accessible
Mobile-friendly 9:16 format. Employees watch on their phone between tasks.
Consistent
Everyone gets the same message. No interpretation through intermediaries.
Measurable
See who has watched the video. Follow up with those who haven't received the message.
Communicate change with Gobi
Set up in Gobi
Define key messages and prompts. Enter the leader's email — Gobi Autopilot handles invitation and collection.
Auto-edited
Gobi automatically edits with subtitles and company branding. The story is ready in Gobi.
Distribute
Publish stories via email, Teams, or intranet. View analytics in Gobi Analytics.
Example: Leadership video during reorganization
Clear, honest, and personal:
- 'Hi, it's [name]. I want to tell you about an important change that affects us all.'
- 'We have decided to [brief description of the change].'
- 'The reason is [context], and it means [impact] for you.'
- 'If you have questions, reach out to [person]. We're here for you.'
Frequently asked questions
What is change communication with video?
A short video from leaders or project managers explaining a change, why it's happening, and what it means for employees.
When should we use video for change communication?
During reorganizations, acquisitions, new strategies, culture changes, or other events that affect many employees.
How do we ensure everyone watches the video?
Share via multiple channels (email, Teams, intranet). Gobi Analytics shows who has watched, so you can follow up.
Can we create follow-up videos?
Yes. Use Gobi to create weekly updates during the change period. It maintains momentum and trust.