Candidates not only want to read about what you can offer – they want to see it. And the best way to show is through videos on your career page.
Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. It guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution
Video ‘Stories’ launched on websites have been viewed by thousands of students globally, giving them an authentic insight into the various courses that are being offered. We have evaluated the best performing stories to give you an overview of which are best for student recruitment so that you can do the same!
As a result of growing up in an immersive world of video content, today’s prospective students expect to be able to watch videos anywhere, whether on YouTube, endlessly flicking through Instagram Stories, or scrolling through hundreds of 15-second videos on TikTok.