Why Using Video and Employee Testimonials is Crucial for Employer Branding

Kristoffer Lande
May 4, 2023

Employer branding is an essential aspect of any company's success. It involves creating a positive image of the organization to attract and retain talented employees. One of the most effective ways to do this is through the use of video and employee testimonials. In this article, we will discuss five reasons why video and employee testimonials should be a part of your employer branding strategy.

  1. Videos are Engaging and Memorable

Video content is highly engaging and can hold the attention of viewers for longer periods than written or image-based content. Videos also allow for a more personal connection with the audience, making it easier to convey the message and the company's values. When done correctly, videos can create a lasting impression and improve brand recall.

  1. Employee Testimonials Increase Credibility

People trust other people more than they trust companies. Employee testimonials offer an authentic voice that can communicate the company's culture, work environment, and values. Potential employees are more likely to believe what current employees say about the company than what the company says about itself. Employee testimonials also showcase the company's commitment to its employees, making it more attractive to potential candidates.

  1. Videos and Testimonials Showcase Diversity and Inclusion

Diversity and inclusion are critical aspects of any company's culture. Videos and employee testimonials can showcase the diverse workforce and create a positive image of the company's commitment to inclusivity. Potential employees are more likely to be attracted to a company that values diversity and promotes inclusivity.

  1. Videos Offer a Glimpse into the Company's Work Environment

Videos can offer a sneak peek into the company's work environment, giving potential candidates an idea of what it would be like to work there. This can include shots of the office space, workstations, break areas, and any other unique features that set the company apart. Employee testimonials can also provide insights into the day-to-day work experience, giving potential candidates a more realistic idea of what to expect.

  1. Videos and Testimonials Can Help Attract Top Talent

In today's competitive job market, companies need to stand out to attract top talent. Videos and employee testimonials can help differentiate the company from its competitors and showcase its unique selling points. Potential candidates are more likely to be attracted to a company that has a positive and authentic employer brand.

See an example from Vipps below: 

Read more about how Vipps are using video stories to attract top talent in this article.

In conclusion, videos and employee testimonials are crucial components of any successful employer branding strategy. They offer an engaging and authentic way to showcase the company's culture, work environment, and values. By incorporating video and employee testimonials into your employer branding efforts, you can attract top talent, improve brand recall, and create a positive image of your company.

1 x edit

Record yourself and send us the material. Spætt edits and exports the videos in the correct format.

 kr
10 000
Features
  • Editing
  • Text
  • Some graphics
  • Music
Book
1 x story

Professional production of one story. Nice to way to get started.

 kr
20 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
3 x stories

Professional production of three stories, produced in one day. Perfect starting kit of content.

 kr
50 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
Subscription

Professional production of stories. The amount agrees upon before starting with monthly payments.

Custom
Features
  • Strategy
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book

Are you ready to
get started?

Gobi works with most modern content platforms and websites. Pick the plan that works for you and watch the engagement – and the sales – go up.

Enter your phone number and we'll contact you soon.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GmailTeamtailorWebflowEmbedWordpressShopify

Want to read more?

Customer case
Customer case: Bærum kommune's success with Gobi Stories

Discover how Gobi Stories helps Bærum kommune stand out in the job market and attract talented employees in Norway.

Partners
Gobi Stories enters into partnership with Jobbnorge

Gobi Stories and Jobbnorge collaborates to make it easier for companies to showcase their culture and everyday life through video in job ads. This gives job seekers an authentic and transparent insight into the company's work environment, which can attract the best candidates and avoid bad hires.

Product update
Gobi Stories Unveils Game-Changing Auto Subtitles Update, Powered by AI

Gobi Stories has introduced an auto subtitles feature that uses AI and voice recognition to automatically generate accurate subtitles for stories. The innovation streamlines the subtitling process, increases efficiency, and fosters inclusivity by supporting multi-language translation and localization options.