Product update: You can now add subtitles to your stories
It’s finally here. The feature you have requested the most – the feature that for the first time ever lets you add subtitles to your story without the need of third party video editing tools.
There are many benefits of adding subtitles to your videos. Subtitles are an incredibly effective way to reach a global audience and boost the return on investment on video production. See for yourself how it looks in the story below.
Adding subtitles can benefit you in the following ways:
Longer view time
On social media, subtitles help videos get more views. Facebook streams 8 billion videos daily, and it says that adding subtitles to a video increases the number of time viewers spend watching by 12 percent. This is because people often watch videos where they can't hear the audio well, such as at work or in public spaces. They only keep watching if there are subtitles.
Researchers have found that including a video with subtitles can significantly improve your website’s ranking in search engines. Also, as mentioned above, people spend more time watching subtitled videos, which makes it easier to find your video when people search for keywords related to the topic of your video.
Reach more people
Subtitles are absolutely essential for viewers who are hearing-impaired or deaf. In the European Union alone, there are over 34 million people who are living with hearing impairment. Subtitles help ensure that these viewers also have access to your video content.
Help viewers retain information
Adding subtitles to videos makes them more accessible and engaging. Researchers have found that adding subtitles to videos increases the amount of information viewers retain, even if they watch with the sound turned on.
Do you have any requests or questions regarding the new update? Feel free to contact us at firstname.lastname@example.org and we’ll look into it.