How Vipps, one of Norway’s largest fintech companies, attract top talent using stories

Kristoffer H. Kingsrød
September 15, 2022

Finding the right candidate for your job listing is hard. Especially when the competition for the best talent is getting tougher and tougher. Candidates not only want to read about what you can offer – they want to see it. And the best way to show is through videos on your career page. 


Recruitment has moved on from the days when you posted a job ad and hoped the right candidate would spot it. The increasingly tough competition for the best candidates means that organizations have to use more modern technologies to attract the most qualified talent looking for a job.

This is exactly what Vipps did when partnering up with Gobi Stories. By using stories for their recruitment videos, they give potential candidates the feeling of what it would be like to work there even before applying. 

Giving a sense of the company culture just through text is a challenge, and even in a one-to-one interview, it can be hard for a candidate to get a real sense of it. Using stories for recruitment sets the tone of the business from the very beginning, letting the viewer quickly decide whether the culture fits their profile.

"We use Gobi Stories to attract the top talent for our job listings. Stories enable us to both show candidates who they will work with and what they will work on. We get to answer the most frequent questions from candidates considering applying for a job at Vipps, making sure everyone knows what it’s like to work here."

Stories for recruitment can also make your company more attractive to future candidates. If several employees tell through stories how they enjoy working with you, how exciting the projects are and how fun the last company retreat was, chances are you end up with a company everyone wants to work for.

In short, stories benefit everyone from the candidate and the hirer to your company;

For the candidate, stories provide a visual representation of what it’s actually like to work at your company, enticing them to apply for your job.

For the hirer, stories increase the probability for a candidate to stay after signing since they already know what to expect. The hirer is also able to publish more video content as stories are cheaper to produce than traditional video.

For the company, stories send a clear message to your target market that your employees genuinely enjoy working there, increasing the trust among other candidates.

So before we wrap up this article, we once again want to thank Vipps for choosing Gobi as their main video tool for recruitment. Our whole team wishes them good luck in finding the top candidates.

If you are interested in learning more about videos for recruitment, check out our best tips here!

1 x edit

Record yourself and send us the material. Spætt edits and exports the videos in the correct format.

 kr
10 000
Features
  • Editing
  • Text
  • Some graphics
  • Music
Book
1 x story

Professional production of one story. Nice to way to get started.

 kr
20 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
3 x stories

Professional production of three stories, produced in one day. Perfect starting kit of content.

 kr
50 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
Subscription

Professional production of stories. The amount agrees upon before starting with monthly payments.

Custom
Features
  • Strategy
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book

Are you ready to
get started?

Gobi works with most modern content platforms and websites. Pick the plan that works for you and watch the engagement – and the sales – go up.

Enter your phone number and we'll contact you soon.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GmailTeamtailorWebflowEmbedWordpressShopify

Want to read more?

Customer case
Customer case: Bærum kommune's success with Gobi Stories

Discover how Gobi Stories helps Bærum kommune stand out in the job market and attract talented employees in Norway.

Partners
Gobi Stories enters into partnership with Jobbnorge

Gobi Stories and Jobbnorge collaborates to make it easier for companies to showcase their culture and everyday life through video in job ads. This gives job seekers an authentic and transparent insight into the company's work environment, which can attract the best candidates and avoid bad hires.

Product update
Gobi Stories Unveils Game-Changing Auto Subtitles Update, Powered by AI

Gobi Stories has introduced an auto subtitles feature that uses AI and voice recognition to automatically generate accurate subtitles for stories. The innovation streamlines the subtitling process, increases efficiency, and fosters inclusivity by supporting multi-language translation and localization options.