Product update: You can now add subtitles to your stories

Kristoffer H. Kingsrød
October 12, 2022

It’s finally here. The feature you have requested the most – the feature that for the first time ever lets you add subtitles to your story without the need of third party video editing tools.

There are many benefits of adding subtitles to your videos. Subtitles are an incredibly effective way to reach a global audience and boost the return on investment on video production. See for yourself how it looks in the story below.

Adding subtitles can benefit you in the following ways:


Longer view time

On social media, subtitles help videos get more views. Facebook streams 8 billion videos daily, and it says that adding subtitles to a video increases the number of time viewers spend watching by 12 percent. This is because people often watch videos where they can't hear the audio well, such as at work or in public spaces. They only keep watching if there are subtitles.

Boost SEO

Researchers have found that including a video with subtitles can significantly improve your website’s ranking in search engines. Also, as mentioned above, people spend more time watching subtitled videos, which makes it easier to find your video when people search for keywords related to the topic of your video.

Reach more people

Subtitles are absolutely essential for viewers who are hearing-impaired or deaf. In the European Union alone, there are over 34 million people who are living with hearing impairment. Subtitles help ensure that these viewers also have access to your video content.

Help viewers retain information

Adding subtitles to videos makes them more accessible and engaging. Researchers have found that adding subtitles to videos increases the amount of information viewers retain, even if they watch with the sound turned on.

Do you have any requests or questions regarding the new update? Feel free to contact us at support@gobistories.com and we’ll look into it.

1 x edit

Record yourself and send us the material. Spætt edits and exports the videos in the correct format.

 kr
10 000
Features
  • Editing
  • Text
  • Some graphics
  • Music
Book
1 x story

Professional production of one story. Nice to way to get started.

 kr
20 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
3 x stories

Professional production of three stories, produced in one day. Perfect starting kit of content.

 kr
50 000
Features
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book
Subscription

Professional production of stories. The amount agrees upon before starting with monthly payments.

Custom
Features
  • Strategy
  • Recording
  • Editing
  • Text
  • Some graphics
  • Music
Book

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Case study
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Vålerenga Fotball Elite started using Gobi Stories to boost fan engagement on their own platform, leveraging the authenticity and low production barrier of the story format.

Product update
Product update: You can now add subtitles to your stories

It’s finally here. The feature you have requested the most – the feature that for the first time ever lets you add subtitles to your story without the need of third party video editing tools.

Guide
Get started with Gobi

Great! You are ready to start using Gobi Stories. You’ve probably already familiarized yourself with the fact that we let people upload stories to their websites. But how does the platform actually work, and how do you get started?