Four tools, one platform
Gobi covers the entire lifecycle of video content — from collection to insights.
Collector
Collect authentic video from employees and customers — no film crew needed. Participants record on their phone and send directly to Studio.
Gobi Studio
Gobi Studio is the platform that makes it possible to seamlessly upload, create, edit and publish video stories.
Story Player
Story Player is the distribution arm of the Gobi platform, enabling businesses to embed video stories in job postings, career pages, websites and other digital surfaces.
Analytics
Track views, completion rate and engagement — entirely without cookies or personal tracking.
See Gobi Stories in action
This is what video stories look like when published with Gobi Story Player — as clickable bubbles on the website.
Circles in a row, like stories on Instagram. Perfect for career pages and job postings.
Collect video from employees and customers
Gobi makes it easy to collect authentic video content from employees and customers. No film crew needed — participants use their own mobile phone to record and upload directly. Users can upload videos directly from their mobile devices, making it convenient to create and upload content on the go.
How it works
- Create a project — Log in to Gobi Studio and create a new project. Give it a name and choose a ready-made question template. The questions appear as a teleprompter when participants record.
- Invite participants — Send invitations via SMS or email directly from Studio. Participants receive a link to record their video.
- Participants record — Participants open the link on their phone, see the questions one at a time, and record their answers directly in the browser — no app installation needed. Each answer becomes a separate chapter in the finished story.
- Edit in Studio — Once the videos are uploaded, they appear in your project in Studio, ready for editing and publishing.
Question templates
When you create a project, you choose a question template — a ready-made set of questions tailored to a specific purpose. Participants see the questions one at a time — like a teleprompter — while recording. Each question results in a separate video clip that automatically becomes a chapter in the finished story.
You don't need to write your own questions. Gobi has ready-made templates for the most common use cases — ready to use right away.
Gobi Studio
Gobi Studio is the platform that enables users to seamlessly upload, create, edit and publish video stories. Studio is the admin platform where you create projects, invite employees to record, edit videos with AI support, and publish content via Collections.
Video upload
Users can upload videos directly from their mobile devices, making it convenient to create and upload content on the go.
Editing
The platform provides a suite of editing tools that enable users to trim, cut and enhance their videos. This includes transitions, effects, stickers, logos and background music.
Chapters
One of Gobi's standout features is the ability to divide videos into chapters, similar to stories on social media. Viewers navigate between chapters for an interactive experience that increases engagement and watch time.
Branding
Gobi Studio lets users incorporate their brand elements, such as logos, fonts and colour choices, into their videos — ensuring all content is consistent with the company's visual identity.
AI subtitles
The platform includes an AI-powered subtitle feature that automatically transcribes and adds subtitles to videos. This improves both accessibility and engagement — and ensures the content can be understood even without sound.
- ✓Automatic transcription — The AI transcribes speech to text in seconds
- ✓Multilingual — Supports subtitles in multiple languages, including Norwegian, English and Swedish
- ✓Editable — You can manually edit and correct the subtitles in Studio
- ✓WCAG-compliant — Ensures the content is accessible to everyone, including users with hearing impairments
Publishing
Once the video is edited, you publish it via a Collection — Gobi's publishing widget. From there you can copy the embed code to display videos on your website, distribute via integrations to ATS systems and CMS platforms, or share in email campaigns.
Changes in Studio are published automatically. You don't need to update the embed code on the website — new videos and edits appear instantly.
Story Player
Story Player is the distribution arm of the Gobi platform, enabling businesses to embed video stories in job postings, career pages, websites and other digital surfaces. The player is cookie-free, WCAG 2.1 AA compliant, and works on all modern browsers.
Mobile-friendly playback
Story Player is optimised for mobile devices and supports the chapter-based format created in Gobi Studio. Viewers can easily navigate through chapters with a tap back or tap forward, increasing engagement and watch time.
Privacy-conscious design
Story Player does not collect any personal data, ensuring businesses remain compliant with privacy regulations such as GDPR. No cookies or third-party tracking.
Flexible distribution
Story Player can be distributed across multiple platforms, including job postings, career pages, blogs and marketing campaigns.
Easy integration
Embedding Story Player on websites or integrating it with other platforms is straightforward and requires no coding expertise.
Display formats
With Collections you can display stories in two different layouts. When a visitor clicks on a bubble or card, the video opens in a fullscreen player with chapter navigation.
- ✓Bubbles — Circular bubbles in a horizontal row, similar to stories on Instagram
- ✓Cards — Vertical cards in a grid with a video preview
Insights without cookies
Get insights into how your video content is performing — entirely without cookies or personal tracking. Gobi Analytics gives you data across all stories and collections.
- ✓Views, completion rate and average watch time
- ✓Dashboard per collection and per story
- ✓Filter by time period to measure campaign effectiveness
- ✓JavaScript events for integration with your own analytics tools (Google Analytics, Mixpanel, etc.)
Story Player collects no personal data. The analytics dashboard is built on aggregated numbers — no cookies, no IP tracking, no third-party scripts.
Seamless integration
Gobi Stories is designed to integrate seamlessly with various third-party systems, making it easy for businesses to distribute their video content across multiple channels.
ATS integration
Gobi integrates with popular ATS systems. This allows recruiters to embed video stories directly into job postings, for example. Supports Teamtailor, Jobylon, Webcruiter, Jobbnorge, Reachmee, SAP SuccessFactors and more.
CMS integration
The platform supports integrations with content management systems such as WordPress, Webflow, Squarespace, Shopify, Drupal and HubSpot. The embed code works on all platforms that support HTML.
Email marketing
Gobi also integrates with email marketing platforms such as Mailchimp and HubSpot, allowing you to embed video stories in newsletters and campaigns.
Architecture overview
Gobi Stories is built on a cloud-based architecture that ensures scalability, reliability and security.
Frontend
The frontend is built with a focus on responsive and mobile-first design. The user interface is intuitive and easy to navigate, both for administrators in Studio and visitors viewing Story Player.
Backend
The backend infrastructure is designed to handle large volumes of video data. It supports video upload, transcoding and delivery, ensuring smooth playback on all devices. Gobi uses cloud storage to manage video assets securely, with robust encryption and data protection mechanisms in place.
Security and compliance
Gobi Stories prioritises security and compliance, ensuring that all user data and video content is protected. The platform adheres to privacy regulations, including GDPR, ensuring businesses can use the platform with confidence.
Data security
Gobi uses industry-standard encryption methods to protect data during transfer (using SSL/TLS). This ensures that sensitive information, including video content, is always secure. All data is stored encrypted on servers in the EU.
Compliance
Gobi Stories complies with major regulatory standards, including GDPR, ensuring that user data is handled with the highest degree of care. Story Player does not track personal information, making it a privacy-conscious choice for businesses operating in regulated industries.
WCAG 2.1 AA
Gobi is designed for universal accessibility in compliance with WCAG 2.1 AA. The player supports subtitles, keyboard navigation and screen readers, so everyone can experience the content.
Data Processing Agreement (DPA)
A ready-made DPA is included for all customers. It covers all requirements for a data processing agreement under GDPR Article 28, ready for signing from day one.
API documentation
Gobi Stories offers an API that lets developers integrate the platform's functionality into custom applications or workflows. The public HTTP API provides access to embed Story Player in relevant platforms.
Fetch videos, collections and teams programmatically. Build custom integrations, CMS plugins and automated publishing workflows.
See the API reference for details on endpoints, authentication and response format.