Get Started with Gobi Stories

You have access to Gobi — what now? This guide walks you through the three steps from getting started to published employee stories on your career page.

Gobi Stories is a Norwegian video platform for employer branding and recruitment. The platform lets companies collect, edit, and publish authentic employee stories as vertical video — without involving IT or a video agency.

Step 1 – Collect video content with Autopilot

Most teams getting started with Gobi do not have video content ready to go. That is where Autopilot comes in.

Gobi Autopilot is the ordering tool for video content. You choose which employees you want video from, and Gobi handles the rest: email invitations, browser-based recording with a teleprompter, automatic reminders, and consent management. You do not need to follow up manually — the content comes to you.

Here is how to order content:

1. Go to “New story” in the Studio menu and choose “Gobi makes the story”
2. Choose a story type and your questions — Gobi comes with a default set of questions that you can use or customise, in Norwegian, English, Swedish or Danish
3. Add the names and email addresses of the employees you want video from, and pick a recording deadline
4. Review the order and click “Confirm order”

What happens on the employee’s side: they receive a personal email with a unique link. They click through, give consent, and record straight in the browser — the teleprompter shows questions as they go. No app to download, no account to create. Autopilot sends automatic reminders to anyone who has not submitted yet.

Once the content is collected, it lands in Studio — ready for editing and approval.

Example: A department head in healthcare wants to showcase her team’s diversity. She adds five nurses to Autopilot, selects the “What’s the best thing about your job?” template, and sets a deadline five days out. Three of five submit within 72 hours. The other two receive an automatic reminder — and submit the same day. Five employee stories are ready for editing.

Read more about the full Autopilot workflow in our article on Gobi Autopilot.

“We had our first story live on the career page within a day of signing up. I expected it to take much longer.”

Already have video content? If you have vertical video clips in 9:16 format — from a previous shoot, a photographer, or an internal project — you can skip Autopilot and go straight to step 2. Upload the clips under “Assets” in Studio, or drag the files straight into Studio.

Step 2 – Edit in Studio

Gobi Studio is where you edit and prepare content — whether it was collected via Autopilot or uploaded yourself.

Here is how to edit a story:

1. Open the story from “Stories” in the menu — it opens in the editor
2. Add clips with “Chapters”, and trim the start and end with “Trim”
3. Turn on automatic subtitles in the “Subtitles” panel — this increases viewing time by up to 12%
4. Add text, links and stickers in your company’s colours and fonts — your branding is ready in the editor
5. Choose a thumbnail with “Edit Bubble” and “Edit Card” in the “Story” panel

Everything saves automatically. When you are happy with it, click “Create story” — the story is now published and ready to share.

Gobi works exclusively with vertical video in 9:16 format — the same format as Stories on Instagram and TikTok. That means your clips are optimised for mobile from the start. Want to learn more about recording best practices? See our employee video guide for practical tips.

Step 3 – Publish on your website

Once the stories are edited and approved, you add them to your career page or job postings.

1. Go to “Website” in the Studio menu
2. Click “Choose stories to embed”, pick the stories to display, and customise the story bubbles
3. Click “Add to Site” and then “Copy code”
4. Paste the code into your career page or job posting

No developer is needed for standard setups. If you use Teamtailor, Jobylon, or Jobbnorge as your recruitment tool, Gobi has native integrations that make it even easier — see all integrations.

Teamtailor is among the most popular integrations — you can add Gobi stories directly inside the Teamtailor interface without touching any HTML.

For a full walkthrough of all publishing options, see the guide to adding Gobi stories to your website.

Frequently asked questions

Do I need a developer to set up Gobi?

No. For standard setups on career pages and job postings, pasting an embed code is all it takes. Gobi also has ready-made integrations with Teamtailor, Jobylon, and Jobbnorge that require no code at all. Advanced setups using the API are available for technical teams.

What is Gobi Autopilot?

Gobi Autopilot is the ordering tool for video content. You add who you want video from, use the default questions or customise them, and confirm the order under “New story” in Studio. Employees receive an email, record in the browser with a teleprompter, and submit — without you needing to follow up. The system handles reminders and consent automatically.

Can I use video content I already have?

Yes. If you have vertical video clips in 9:16 format, you can upload them straight to Studio, edit, and publish. You do not need to go through Autopilot unless you want to collect new content from employees.

Which ATS systems does Gobi integrate with?

Gobi has native integrations with Teamtailor, Jobylon, Jobbnorge, and others. For a full list, see the integrations page.

What video format does Gobi use?

Gobi uses exclusively vertical video in 9:16 format — the same format as Stories and Reels on social media. It is optimised for mobile viewing and gives candidates a familiar, modern experience when browsing on their phones.

Three steps — order content, edit in Studio, publish on your website. Once the stories are live, polish the details: center the thumbnail automatically and add subtitles. Not a customer yet? See what Gobi does and find out if it is the right fit for your organisation.