AB test with DNV

We always want to learn more about the effects of using stories, to figure out if and how much stories help to increase conversion and lower churn. Together with DNV we wanted to test if what effect stories had compared to traditional video for their recruitment campaign.

‍

Landing page

We created a to landing pages, with only one difference. One using stories, the other using a traditional video. else the pages was identical.

Target group

For the test we found 100 students in their target group, and divided them randomly into two groups. We created the test so they didn't know what we wanted to find out. After long days of testing and much feedback we got our results. The students answered a couple questions, then spend some time reading up on DNV GL both using their randomly selected lading page for them, but also using other sources available online

Results

Students in both grops had a very similar opinion about DNV GL before reading up, which means our group was big enough and randomly distributed.

After reading up on DNV GL, we notices big differences between the groups. the groups watching the page containing stories, used significantly longer time reading up on the company, and when rating the company on a scale 1-10, the group watching stories increased their rating had a 10 % higher rating of the company than the others, thats also a 60% bigger increase compared to the other group.