Why Using Video and Employee Testimonials is Crucial for Employer Branding
Employer branding is an essential aspect of any company's success. It involves creating a positive image of the organization to attract and retain talented employees. One of the most effective ways to do this is through the use of video and employee testimonials. In this article, we will discuss five reasons why video and employee testimonials should be a part of your employer branding strategy.
- Videos are Engaging and Memorable
Video content is highly engaging and can hold the attention of viewers for longer periods than written or image-based content. Videos also allow for a more personal connection with the audience, making it easier to convey the message and the company's values. When done correctly, videos can create a lasting impression and improve brand recall.
- Employee Testimonials Increase Credibility
People trust other people more than they trust companies. Employee testimonials offer an authentic voice that can communicate the company's culture, work environment, and values. Potential employees are more likely to believe what current employees say about the company than what the company says about itself. Employee testimonials also showcase the company's commitment to its employees, making it more attractive to potential candidates.
- Videos and Testimonials Showcase Diversity and Inclusion
Diversity and inclusion are critical aspects of any company's culture. Videos and employee testimonials can showcase the diverse workforce and create a positive image of the company's commitment to inclusivity. Potential employees are more likely to be attracted to a company that values diversity and promotes inclusivity.
- Videos Offer a Glimpse into the Company's Work Environment
Videos can offer a sneak peek into the company's work environment, giving potential candidates an idea of what it would be like to work there. This can include shots of the office space, workstations, break areas, and any other unique features that set the company apart. Employee testimonials can also provide insights into the day-to-day work experience, giving potential candidates a more realistic idea of what to expect.
- Videos and Testimonials Can Help Attract Top Talent
In today's competitive job market, companies need to stand out to attract top talent. Videos and employee testimonials can help differentiate the company from its competitors and showcase its unique selling points. Potential candidates are more likely to be attracted to a company that has a positive and authentic employer brand.
See an example from Vipps below:
Read more about how Vipps are using video stories to attract top talent in this article.
In conclusion, videos and employee testimonials are crucial components of any successful employer branding strategy. They offer an engaging and authentic way to showcase the company's culture, work environment, and values. By incorporating video and employee testimonials into your employer branding efforts, you can attract top talent, improve brand recall, and create a positive image of your company.