How to film your stories

1. Use real people

• People like to see other people, so instead of showing your off amazing cafeteria, have some of your co-workers talk you trought it.
• Candidates trust the company 3x more than the company to provide credible information on what it's like to work there.

2. Use video instead of pictures

• Video performs better than pictures and establishes a more personal feel to the message.
• Pictures with text are easy to use, but will result in a lower view time and less engagement.

3. Film in the vertical story format

• Always film vertically by rotating your phone 90 degrees.

4. Choosing the location

• Find a location that is bright enough for your video.
• Always face towards the light and not stand in front of a window.

5. Choosing the background

• Clean up disctrations and clutter - your video should represent you as a professional.
• A visually appealing background makes your audience focus on the message you’re trying to deliver.

6. Placing the subject in the video

• A thumb of rule: place your head 2/3 up in the video.
• Try to stand a bit away from the background to add depth and make sure you are the primary focus in the frame.

7. Video quality

• Don't overthink it – your phone is good enough.
• Use the standard settings when you open your camera and use the front camera on your phone to record yourself.

8. Audio quality

• Having good audio quality can make a huge difference.
• Make sure you are in a location without too much backhround noise.