Why stories should be on every website
If your brand is on social media, chances are you’ve created a video for it. Videos on social media are just getting more and more popular, and with no surprise. Data shows that about 90% of consumers use their mobile devices to watch video content, but that also counts for websites visited from the phone. The problem, however, is that traditional videos on websites aren’t optimized for the smaller screens like the ones we find on social media. Luckily, there is a solution – and it’s called stories.
The story format should be on every website with good reason. While traditional video leverages only about 20-30% of the screen, the vertical story format covers over 80% – creating better user experiences.
Additionally, stories offer several key advantages. As the video can be consumed page by page and navigated back and forth, the viewer can watch it at her own pace. This makes it perfect for recipes or instructional material. Stories are also interactive, and stickers and links can be added directly into the video. If your video has a clear call to action, you can easily redirect the viewer to the webpage you want.
Let’s say you run an agency that’s currently recruiting. As with every other job advertisement, you can always mention how your competitive salary, attractive working hours and unique environment makes you stand out from the crowd. But the candidates are used to descriptions like this and don’t really fall for it.
Instead, why not show your uniqueness through your own coworkers. If everyone loves working at your agency, there should be no problem having someone to say some kind words. Give your chosen coworker the chance to film “a day of his life” at your office. Film everything from the smalltalk by the coffee machine first thing in the morning, the preparation for the huge client meeting, the delicious lunch you got served and and the friday after-work celebration.
Candidates want to know what it’s actually like to work there, and there is no better way of doing it than through stories. Add a link in the video to the application page and convert readers to applicants instantly.
The number of websites with more mobile traffic than from desktop is soon to reach 100%, and the mobile traffic grows month over month. In Q2 2022, this reached another top – and it will keep on increasing.
Stories are built for the future, and as a competitive brand, you really don’t want to get stuck with old technology. Successful brands adapt to the market, and the market clearly shows where it’s heading. It’s heading for the story format.
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