We just love it when things «work out»
We at Gobi Stories are working with a multitude of use-cases every day, ranging from hiring to marketing and next-gen communications. But, we’re just scratching the surface on the endless possibilities with Gobi. Stian Haug Online Coach is one of the people that help inspire further use of Gobi in his own unique way.
Stian Haug is a personal trainer that took his practice and know-how fully digital, having launched an app where users can subscribe to his tailor-made work-out programs and different plans. In order to differentiate from competing platforms he had to think differently and looked to Gobi Stories as a key differentiator.
While some generic platforms merely offer work-out descriptions with some coherent images, long articles on nutrition and little to no personal communication with the subscriber, Stian has changed the way his subscribers consume his content. Having successfully implemented Gobi Stories onto his website and app, Stian is able to offer his (potential) subscribers a personalized journey from the second they open his website or app. Utilizing short and personal videos, he is able to keep his content authentic from the get-go and can create videos on-the-fly, without the need of a full camera rig or expensive equipment.
Through the story format he is able to present content-rich descriptions of his services, information about nutrition and how his tailored program will ensure you keep progressing. Not only is this a key selling point in his customers’ journey, Stian also made sure to utilize Gobi Stories within his app, showcasing the different exercises included in his programs. In this way, the user will get the appropriate introduction to new and old exercises and reduce time to mastery.
Similarly to our customer references, Stian has also made sure to have some of his customers leave their experience with their program - leaving a solid impression of what one might expect from the services.
«In addition to being a really easy-to-use platform, it is much easier to be more authentic with the story format. Having these short content-rich stories embedded in-app or on the web also lets you sell the right information at the right time and increasing the user experience and reducing time-to-purchase.»
It’s great to have Stian onboard with us and the creative ways Gobi has been put to use!
Wondering about how we might change the way you communicate with your customers? Get in touch here.