Gobi stories and SEO: How to use stories to increase your organic traffic
SEO, or search engine optimization, is a well-known term for marketing teams when building strategies to earn traffic for your website. But did you know that adding stories to your website can drastically improve your SEO efforts and drive more traffic to your website?
Search engine optimization is what you do to grow your visibility on search engines. The better the SEO, the higher your website ranks. And the higher your website ranks, the more people will see your page when they search online, click through to your website and get to know you better.
It’s not an exact science and the best practices change frequently, but optimizing your SEO strategy could ultimately increase more traffic than any of your other digital marketing efforts.
3 benefits of using stories to improve your SEO
The consumption of video is growing faster than ever before, and over 50% of consumers would like to see more video content from brands and companies they support.
Yet, creating more traditional video content is pricey and time-consuming. Utilizing Gobi stories for your video production will not only let you create more authentic video content but also way more videos in general for a cheaper price. You can check out our tips for creating better stories here.
As you can see, incorporating stories into your marketing strategy has multiple benefits. But how does using stories affect your SEO?
- Earn traffic
With as much as 81% of online traffic coming from video consumption, more videos often equal more incoming traffic.
When ranking your website on the search engine results, one of the main factors Google is looking for is the amount of incoming traffic you have. This means that if you have a lot of regular visitors, more people making similar searches are more inclined to find your content interesting too.
With this in mind, the more stories and video content you create, the more traffic you’ll draw to your website and boost your overall SEO.
- Longer view time
One of the things Google and other search engines are looking for when analyzing how good your SEO is, is the amount of time people spend on your website.
Using Gobi stories will encourage people to spend more time on your page, and the longer the view time, the better results for your SEO.
You can have a lot of incoming traffic, but if your viewers leave the page right after they visit, search engines assume that your content isn’t very good and your rankings can go dramatically down.
On the other hand, time spent on watching stories is time spent on the website itself, sending positive signals to search engines to rank your website higher in the search results. And the difference between ranking first and second on Google can have a huge impact on your incoming traffic.
- Increase conversions
SEO is not only good for increasing your rankings, but also for converting your visitors into paying customers. More and more consumers are looking for authentic content when discovering new brands, and using Gobi stories is a great way to build trust through video content.
Stories keep your visitors engaged and can convince them to buy your product or service. Read more about why you should use stories on your website here.
Keep in mind that the stories to include on your website should be interesting and engaging. Depending on the type of business you’re into, it could be everything from a product video to an explainer video. Studies show that 52% of customers find a product video helpful and gives them the confidence to make a purchase.
Conclusion
Using Gobi stories presents an amazing opportunity for your SEO strategy to achieve great results. More incoming traffic, longer view time and better conversions are all perks when creating good video content in the story format.
If you want to start using Gobi stories for your SEO strategy today, claim your free account and upload your first stories in minutes.